This document proposes a tool called Flawless that helps UI designers and developers work faster by automating routine tasks. Flawless automatically creates design guidelines and allows for real-time comparison of expected and implemented designs using plugins for design tools like Sketch and development environments like Xcode. It aims to address delays caused by incomplete specifications from designers to developers. The startup plans monthly subscription plans for freelancers, small teams, and enterprises and expects opportunities in the mobile app market and among UI designers and front-end developers.

1. Better way for
developers &
designers to deliver
the project faster

2. The problem
PROJECT BUDGET EXPENCESDEADLINE
$ 100 000 $ 130 000
Every 3rd IT project fails to deliver the product on time, because of incorrect
design implementation and time wastings in designer and developer's work.
DESIGNDESIGN
DEVELOPMENT OVERWORK & OVERBUDGET

3. The problem
You can’t deliver the project with visual differences between expected
and implemented design. And this is happening very o en because developers
receive from designers incomplete manual-created specifications on design.
Expected project Implemented project
Background is too
solid & saturated
Change the icon,
please
Make separator
taller, please
Change font color
Make «Play» icon bigger

4. The solution
Flawless is a tool for UI designers and front-end developers to work faster by automation of
routine tasks. Flawless heps automatically create guidelines and compare expected and
implemented design in a realtime. Tool exists as a web application with 2 plugins - for graphic
editors (for now Sketch) and development environments (for now Xcode).

5. 3 projects
3 team members
One project with unlimited
team members will be free
10 projects
20 team members
Unlimited projects
Unlimited team members
Business model
Freelancers Small teams
$
5/ MO
$
15/ MO
Enterprise
accounts
Our main revenue channel is monthly subscriptions.
We will provide 3 different pricing plans for our target audience:

6. Total addressable market
Mobile segment
2.8M
Mobile apps
Over 1.2M apps
http://on.tcrn.ch/l/QjsQ Annually
$ 168M
Amount of Android and iOS applications
on the App Store and Google Play
Opportunities
Over 1.6M apps
http://www.appbrain.com/stats
/number-of-android-apps

7. Total addressable market
Small teams & freelance segments
$ 605M opportunity per month just
for freelance segment
LinkedIn Search Results: 76,587 front-end developers (https://goo.gl/4I8Yq0)
and 66,276 UI designers (https://goo.gl/4I8Yq0)
GitHub Search Results: 677594 front-end developers
Behance Search Results: 30% UI designers from 400M users
Dribbble Search Results: 80% UI designers from 500K users
UI designers
& front-end developers>121M

8. Why we are better than our competitors
Simple and intuitive
Full integration with
work environment
Drag’n’drop to get code
Automatically generated
guidelines
Pixel perfect
comparison mode
Web app for managers

9. Tech Road Map
End of September - October
beta launch (Sketch & Xcode
and user testing
October - November
tech team scaling & features adding
2016
Product Development
for other designers’ and developers’ tools
End of 2015
Android & Photoshop support
April 19
Garage48 Win
Developed pre alpha version
We are here!
Developed and set up backend with full API structure
Design for web application and Xcode plugin
Landing page & social communication platforms

10. Business Road Map
September - October : official launch date
Media coverage by popular
Developer and Designers news resources.
September - November
boosting project business
development at the accelarator
October - November
Early adopters + 3000 early adopters
30% converting to paid users
End of 2015
Upwork & enterprise partnership
April 19
Garage48 Win
Developed pre alpha version
We are here!
250 subscriptions per week
3000 visitors per week
active feedback
product-market fit validation
investors pitching
seed round

11. Product Development
(Hiring & Salaries)
Marketing & Business
Development
Operational
Legal support & Patenting
Investment
5%
50%
15%
13%
$30 000

12. Team
Ahmed Sulaiman
CEO & CTO
Lisa Dziuba
CMO
Andrew Veles
Art Director
Victoria Veles
Front-End Developer
With 4 years of experience as a so ware
engineer he has always had a passion to
build a company with a product that
matters. Working in international teams
all around the globe, he o en faced
problem of projects delays. Now he is
ready to solve it.
Result-oriented Growth Hacker with full
stack marketing & tech expertise. 2+ years
of experience in digital start-ups, market
research and PM. Loves making adorable
projects.
Andrew had a privilege working with leading
companies & agencies around the world. He
has 6 years of experience in commercial
design and clients like Intel, Rostelecom,
Petcube, Rocketmind Digital Agency and
LUN.ua.
Victoria has a passion for developing
websites with clean, lightweight and
beautiful code. She is also keen on
designing vector graphics using CSS and
JavaScript.

13. Ahmed Sulaiman
CEO & CTO
ahmed@flawlessapp.io
www.facebook.com/ahmed.sylaiman
Thank you.
www.flawlessapp.io