1. Online Advertising and
Marketing
Partnerships, sponsored series, sweepstakes, and the like!
S

2. Sponsored Content
The Family Piggy Bank [group]
on
u CafeMom group sponsored by
Chase
u Forum for discussion among site
members
u Chase “dedicated” posts by
CafeMom & by Chase
u Video testimonials and
advertorials

3. Sponsored Content
Article Series
on
u Series of 8 articles – content
provided by Chase
u Content: managing finances
when “you are expecting”
u Each article highlights an
offering or feature of Chase that
helps with the above
u Ex: “Gearing Up For Baby #2”
and “Canine Costs”

4. Ad Series & Sweepstakes
“Your Blueprint for Big-Ticket Savings”-
Ad Series
on
u Series of advertisements
promoting “ways to save” with
Chase Blueprint Program
u Savings tips and “how to” videos
related to travel as well as
everyday life

5. “Your Blueprint for Big-Ticket
Savings” – Sweepstakes
u $1000 Gift Card
u October 2011
u Run exclusively on
RealSimple.com

6. Ad Partnership
“Saved, Borrowed, and Blue”
Sweepstakes
u Prize: 5-night honeymoon
getaway in the Cook Islands
u Currently running
u Paid for entirely by Chase
Chase + BRIDES Wedding Finances Survey –
July 2011
u Fielded by Equation Research
u 697 engaged or recently married BRIDES readers
u Conducted by Chase to “to better understand how brides are approaching key
personal finance decisions related to wedding planning, a major life stage that is
critical for consumers as it requires extensive financial planning”

7. on
u Promotion of all advertising
series and Chase-sponsored
content
u Fan engagement – interaction
through questions and comments
The Family Piggy Bank [group]
u Links to relevant articles (i.e.,
related to personal finance)