Pablo Sanchez - eRetail Day México Blended [Professional] Experience - Web 3 & Big Data

1. Pablo Sánchez Liste
CDMO, L’Oréal México

2. Social + e-Services + Live!
+ Care + Personalization at scale
The formula of the Re-Commerce.

3. Re-Commerce
ROI
ROAS
Accelerate Sales & Increase Profitability.

4. The X-Thinking
The mindset to have an eXponential Re-Commerce growth.

5. The X-Thinking to ROAS
X2 Leads
X3 Search
X5 DCO (personalization)
X7 Influence to Commerce (Advocacy)

6. The X-Thinking to CR
X2 Search
X3 Leads
X6 DCO (virtual try on)
X12 Conversation to Commerce

7. The Main Engines to boost sales
Search
Leads
Personalization
Advocacy

8. The #1 ROI Touch Point
Social & Advocacy

9. 70K
Livestreaming/Shopping Events in 2022
Uplift
+20% week with livestreaming vs normal week

10. The Consumer Insight
Si dominamos la data (0 & 1st party), si somos precisos (personalización),
si brindamos un servicio (virtual try on, e-diagnosis),
si recomendamos o asesoramos vía pares y expertos (e-advisory & social commerce),
si creamos experiencias (livestreaming),
aceleramos ventas e incrementamos nuestra rentabilidad.

11. ¡Muchas gracias
por su confianza y atención!.