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Dr. Dre and HP Collaborate on Envy 15 Beats Notebook PC by Edward Cates


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Published in Savoy Magazine, Summer 2010 Issue. Technical review article of HP Envy 15 Beats Notebook PC by Edward Cates of Nuance Marketing.

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Dr. Dre and HP Collaborate on Envy 15 Beats Notebook PC by Edward Cates

  1. 1. In urban music, one producer has monetized his brand and notoriety with electronics enthusiasts beyond the rest and his name is Dr. Dre. Dr. Dre is a meticulous producer with a reputation for having an audiophile’s commitment to fidelity in production and mastering robust, rich beats. Dr. Dre’s brand as a producer is built upon an award winning body of work that has earned music industry, street and global credibility. Now Dr. Dre is lending his brand equity and expertise to computer giant Hewlett Packard with his collaboration in developing their flagship HP Envy 15 Beats limited edition notebook PC. Growing beyond the Beats By Dre premium headphone partnership with Monster Cable, the Beats empire is expanded to the computing platform with the intention of bringing a premium sound package to notebook computers. Established in 2006, Beats Electronics is the brainchild of legendary artist and producer Dr. Dre and Jimmy Iovine, Chairman of Interscope Geffen A&M Records, who set out to develop a new type of headphone with the capability to reproduce the full spectrum of sound that musical artists and producers hear in professional recording studios. “Beats is about sound. That’s all it’s ever been about, starting with the headphones and now moving to the Beats Envy computer we’re doing with HP, “ said Dr. Dre. “The laptop is the new stereo for a lot of people and that’s why we’re putting out this computer with incredible sound.” With a starting price of $2,299.00 the HP Envy 15 Beats limited edition comes with Beats by Dr. Dre Studio High Definition Headphones. These precision engineered headphones, when paired with the sound optimized HP Envy 15 Beats limited edition, offer a clear and crisp audio experience. The HP Envy 15 Beats limited edition combines superb audio with advanced graphics and quad- core processing performance. The notebook also boasts an ultrathin design starting at 5.19 lbs and 1 inch thick, featuring the latest Intel Core i7 mobile processor. Advanced graphic cards support a 15.6 inch HP BrightView high-resolution LED backlit display with an option for a full 1080p LED HP Ultra BrightView Widescreen Display. HP Envy 15 Beats includes Native Instruments’ popular DJ Software Traktor LE and Audio 2 DJ multichannel splitter that enables seamless mixing, ultra loud output level and club DJ sound quality through the PC. “Working with today’s leading artists on a market-defining product from HP benefits music lovers of all genres and generations,” said Todd Bradley, Executive Vice President, Personal Systems Group, HP. “The addition of a rich audio experience to HP’s entertainment technologies, which include high-def video and TV tuners, takes the enjoyment of digital entertainment to new levels.” For additional information about the HP Envy 15 Beats limited edition visit S 4 Savoy Summer 2010 TECHNOLOGY Music industry visionaries Dr. Dre and Jimmy Lovine collaborate on HP Beats limited edition Dr. Dre and HP Collaborate on Envy 15 Beats Notebook PC by Edward Cates