Reasons for brands and marketers to get on Springpad, a platform and app that that lets people discover, save, share and act on the things that matter to them: movies, books, recipes, tasks, destinations.

1. for Brands
Smart notebooks that let people save, share and act on their interests

2. A platform that lets brands interact with users who have shared
what they want to buy, do, cook, watch, listen and read...

3. Doesn’t matter whether they’re on a laptop, a tablet or their smartphone of choice.

5. Springpad for Brands
Demographics
>3mm registered users
75% sign-ups originate from mobile apps (iOS and Android)
US Web demographics:

6. Springpad for Brands
Putting Springpad To Work For You
put your brand on Springpad
demonstrate your expertise
publish content that supports user interests
add value through what you curate
make immediate and long term conversion
more efficient

7. Springpad for Brands

8. Springpad for Brands
It couldn’t be easier
open an account
spring any form of content
easily populate and update
notebooks
every spring includes enhanced
data and dynamic alerts

9. Springpad for Brands
What do you get?
inbound links
brand extension and an un-
interruptive way to market to
expressed intent
earned media from social sharing
ongoing alerts and offer delivery and
engagement (web and mobile)
more effective way to convert
purchase intent into action

10. Springpad for Brands
Why do it now?
social search and curation are next
big thing
interest is the new social currency
right time to experiment
social value in getting in early
Springpad brand partnership
program

11. Springpad for Brands
The Springpad brand partnership
program
creative and production services for
content strategy and implementation
promotion in Spotlight, featured in
category and onboarding sections
sponsorship and branding
social promotion on Twitter,
Facebook, blog and outbound PR

12. Springpad for Brands
The Springpad
brand partnership
program
data link exclusivity
metrics and analysis

13. Springpad for Brands
What’s Coming
Embeddable notebooks
Facebook
Third party sites
SpringIt Buttons

14. Springpad for Brands
Questions