How a T-Shirt is Helping Africa Grow -- EDUN LIVE On Campus


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EDUN LIVE On Campus is a socially conscious t-shirt company, spreading our message on college campuses across the nation.

Our 100% made in Africa shirts create sustainable jobs, in an effort to break the cycle of poverty.

Organic materials, sleek styles, and custom designs make up the the actual shirts - but their social mission and value give them their true character.

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How a T-Shirt is Helping Africa Grow -- EDUN LIVE On Campus

  1. 1. our story
  2. 2. “Give a man a fish, feed him for a day. Teach a man to fish, feed him for a lifetime.”
  3. 3. EdunLIVE ON CAMPUS {ELOC} EdunLIVE On Campus is a socially responsible T-shirt customization company. Our mission is to provide sustainable job opportunities in sub-Saharan Africa and to provide hands-on experiential learning of social entrepreneurship. We accomplish these goals by providing students the opportunity to develop a social entrepreneurial venture at their campus where they market and sell our edunLIVE 100% African T-shirts to college students who then create a unique design for their organization.
  4. 4. OUR T-SHIRTS Our t-shirts are “grower to sewer” African which means they are 100% African made- from the growing of the cotton, to the manufacturing of the fabric, to the creation of the t-shirt. Keeping this process in Africa allows for sustainable economic growth by providing job opportunities to people who might not otherwise have them.
  5. 5. WHY AFRICA NEEDS YOUR HELP... In Sub-saharan Africa: 50% of the people live in absolute poverty 2nd highest unemployment rate in the world life expectancy: 46 years old 24.5 million adults and children are living with HIV about 2 million people die from AIDS each year, leaving behind about 12 million orphaned African children.
  6. 6. WHY NEEDS HELP In 1980, Africa had a 6% share of world trade, but by 2002, this had dropped to 2% despite the fact that Africa has 12% of the world’s population. If Africa could regain just an additional 1% share of global trade, it would earn $70 billion more in exports each year- more than three times what the region currently receives in international assistance.
  7. 7. OUR CHALLENGE... “The fact is that this generation- yours, my generation... we’re the first generation that can look at poverty and disease, look across the ocean to Africa and say with a straight face, we can be the first to end this sort of stupid extreme poverty, where in the world of plenty, a child can die for lack of food in its belly.” -Bono, 2004 PENN Address
  8. 8. THE KEY... {TRADE NOT AID} We stress this as our model, and and believe it is the best way to create real, powerful impact… EdunLIVE On Campus is not a charity …it offers an opportunity for the creation of jobs to break the cycle of poverty via sustainable employment. “A key lesson from the last four decades is that trade, not aid, holds the key to successful development. Any one not convinced of this should look at the experience of East Asia, and especially China, where trade has helped 400 million people escape poverty in the past 20 years.” - Mustapha Nabli
  9. 9. 100 % AFRICAN PROCESS... {FROM GROWER TO SEWER} }} from the farmer... ginning... to spinning... to knitting/weaving... 100% african to printing/dyeing... to cutting & sewing... to shipping... to wholesale... to retail...
  10. 10. ELOC is... {SUSTAINABLE, SAFE, & FAIR} EDUN conducts audits by non-profit socially responsible monitoring, training, and program building organization Verité. In addition, EDUN internal staff (production team and senior management) visits each factory at least twice a year and personally works with them to try to improve compliance infractions through coaching and feedback. EDUN’S SUPPLIER CODE is very explicit - EDUN and Verité assess all suppliers against these code elements and work with each supplier and their workforce through training and capacity building to reach these standards wherever they fail to, recognizing that the context of each supplier’s situation will determine the best approach. (* EDUN’s Supplier Code)
  11. 11. 100% ORGANIC SHIRTS... What is organic cotton? Organic cotton is cotton that’s grown without the use of chemicals or pesticides. Conventional cotton farming is responsible for approximately 25 percent of the insecticides and 10 percent of the pesticides used worldwide. In fact, producing enough cotton for a single T-shirt requires about a third of a pound of pesticides and fertilizers. Consider this: think about all the T-shirts you see in one day... --Q: How many pounds of toxic material does that come out to? --A: “a hell of a lot”; just 50 T-shirts a day x 0.3 pounds=15 pounds of toxic material
  12. 12. 100% PESTICIDE FREE… What are the hazards of pesticide use? The World Health Organization (WHO) estimates that up to 20,000 deaths annually and three million chronic health problems are associated with poisonings related to agricultural pesticide use. Research studies from the Natural Resource Defense Council have shown higher instances of brain cancer, leukemia, and birth defects in children with early exposure to pesticides. A 2006 study by the Harvard School of Public Health discovered a 70 percent increase in the risk of developing Parkinson’s disease when exposed to even low levels of pesticides.
  13. 13. {THE MADE IN SUB-SAHARAN AFRICA... EDUNLIVE T-SHIRT JOURNEY} MADE IN LESOTHO cotton grown in Chad and Zambia cotton ginned, spun and knitted in Mauritius t-shirt cut and sewn in Maseru, Lesotho MADE IN UGANDA cotton grown in North West Uganda (100% organically grown & certified) cotton ginned, spun and knitted in Kampula, Uganda t-shirt cut and sewn in Uganda MADE IN SOUTH AFRICA cotton ginned in Chad and Zambia cotton ginned, spun and knitted in Mauritius -shirt cut and sewn in Durban, South African
  14. 14. WHERE WE WORK... OUR SHIRTS SAVE LIVES - PRINT WITH US MONDAY MONDAY NOV. 17: Conscious Consumerism Coffee Talk at Kofenya 8-10pm {MADAGASCAR, ZAMBIA} *Round table discussions on African Issues, Socially Conscious Consumerism In Madagascar, Zambia, and and Social Entrepreneurship. Uganda, EDUN LIVE is working Raffle for FREE Talib Kweli Concert Tickets for those who attend. with the Wildlife Conservation Society to help teach farmers WEDNESDAY organic cotton growing through its NOV 19: WEDNESDAY Conservation Cotton Talib Kweli Concert at Brickstreet. LISTEN, WEAR and CARE Doors open 8pm, Show 10pm Initiative (CCI). Zambia s *EDUN LIVE On Campus presents Socially Conscious Hip-Hop Artist, TALIB KWELI. . {SOUTH AFRICA} with exclusive design by ELOC. Free Talib T-shirt give-away Some EDUN LIVE are on sale at Bricketstreet for $20 or at Tickets tees were . made in a great facility north of Durban. This factory has amazing training programs forfor our events around Look out its workers as well as on-sight health well as Friday at campus on Tuesday and Thursday along Slant Walk as South Africa officials who help workersHockey Game, selling PUCK the receive treatment for HIV/AIDS. Michigan Shirts. Madagascar EDUN LIVE On Campus T-shirts are 100% African made, creating jobs to break the cycle of poverty.
  15. 15. WHERE WE WORK... {LESOTHO} One of EDUN LIVE’s manufacturers is located in Lesotho. In addition to making our clothes there, EDUN has raised over $600,000 for the Apparel Lesotho Alliance to Fight AIDS (ALAFA) through sales of its ONE Campaign T-shirt, which is made in Lesotho. Over 30% of the workforce in Lesotho is HIV positive. The money raised by Edun has helped workers buy their much-needed antiretroviral medication. The twentieth baby was just born HIV/AIDS free under this program. Lesotho
  16. 16. WHERE WE WORK... {UGANDA} Uganda is very close to EDUN LIVE’s heart. Our first shipment to the US out of our facilities there was also the first export from Uganda of an entirely Ugandan garment. To us and our employees, this was a very big deal which was commemorated by a ceremony with the factory workers, management, and the President of Uganda. {TANZANIA} We have recently partnered with a new vertical supplier in Tanzania that is spinning, knitting, and doing the cut & sew on some of our 100 percent organic tees.
  19. 19. HELP EDUNLIVE GROW... Following a successful pilot program in 2006, ELOC is rolling out to campuses all over the world thereby scaling the social impacts of increased trade in Africa and increased experiential learning in social entrepreneurship for students. We are looking for campuses with an extraordinary amount of potential to be a part of our vision of changing the world.
  20. 20. CURRENT COLLEGE CHAPTERS... Gonzaga University Miami University Spokane, Washington Oxford, Ohio University of Notre Dame Ohio State University South Bend, Indiana Columbus, Ohio Tufts University Medford, Massachusetts Simmons College Boston, Massachusetts William and Mary Williamsburg, Virginia Middle Tennessee State University Murfreesboro, Tennessee
  21. 21. POTENTIAL... {FOR GROWTH} There are 4,352 colleges/universities in the US. Just reaching 1% of schools would mean 44 chapters. If each sold 5,000 shirts in first year, 215,000 shirts would be moved. T-shirts are an easily scalable product that everyone wears for every purpose...
  22. 22. PRESS WE HAVE RECEIVED... {SO FAR} Business Week Time The Boston Globe Dayton Journal News
  23. 23. WHAT WE’VE ACCOMPLISHED... Ashoka Award Pedago for Innovatgical ion 2006: Successful launch at Miami University Won the Ashoka Award for Pedagogical Innovation Moved tens of thousands of shirts As of May 2009, 8 chapters at schools
  24. 24. WHY WE NEED TO DO MORE... {FOR AFRICA} A shirt not made by edunLIVE on campus is all too often a shirt not made in a socially responsible, ethical way. Africa has hope and promise, but they need our investment and trade… now.
  25. 25. WHY WE NEED YOUR SUPPORT... Support for EDUN LIVE On Campus is support for students experiential learning, and backs the incredible lessons that social entrepreneurship introduces to students.
  26. 26. OUR PROMISE... {TO YOU} All money/prizes won would be directly used for expansion and operations, increasing our impact on Sub-Saharan Africa. Funds would fuel increased operations. Increased operations and resources means more shirts sold, more chapters, and most importantly: more work and sustainable employment opportunities for those who need it most.
  27. 27. WAYS TO GET INVOLVED... Contact information: Twitter: edunoncampus