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Innovación Transmedia: The Connect & Develop Theory

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Mi taller interactivo en TEDx Valladolid 2015 en el que di a conocer el nombre de la agencia de innovación creativa que lanzaremos en unas semanas y trabajamos en un brief con la filosofía 'Connect and Develop'.

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Innovación Transmedia: The Connect & Develop Theory

  1. 1. T D H E INNOVACIÓN RANSMEDIA: T E CONN CT + EVELOP THEORY TALLER INTERACTIVO Eduardo Prádanos @EduardoPradanos TEDx Valladolid 26 septiembre 2015
  2. 2. TEDx Valladolid 2015 Eduardo Prádanos CEO FLUOR eduardo.pradanos@fluorlifestyle.com QUIÉNSOY - ‘FLUOR: Connect + Develop + Innovate’ es una agencia de innovación creativa - Fundador Innovación Audiovisual - Director Postgrado Branded Content y Transmedia Storytelling (Inesdi) - Miembro comité asesor EuroTransmedia - Twitter: @EduardoPradanos - Mi blog: eduardopradanos.com FLUOR:Connect+Develop+Innovate
  3. 3. TEDx Valladolid 2015 New Creativity for Content Strategy FLUOR:Connect+Develop+Innovate
  4. 4. CONNECT DEVELOP INNOVATE
  5. 5. TEDx 2015 Títuloapartado ConnectDevelopInnovate El FLUOR es el elemento más reactivo de toda la tabla periódica de los elementos. Reacciona y forma compuestos con casi todos los demás elementos. Además, lo hace formando enlaces especialmente fuertes con elementos distintos. Su nombre proviene del latín ‘fluere’, que significa ‘fluir’. TEDx Valladolid 2015 FLUOR:Connect+Develop+Innovate
  6. 6. TEDx Valladolid 2015 FLUOR:Connect+Develop+Innovate Somos la agencia de innovación creativa más grande del mundo.
  7. 7. CONNECT DEVELOP INNOVATE Connect + Develop + Innovate Un nuevo modelo de gestión y desarrollo de la innovación que permite a la agencia encarar cualquier necesidad, idea o campaña de comunicación sin miedo a no dar respuesta. Permite potenciar la conexión en tiempo real dentro de los espacios de innovación y predecir antes que nadie qué es lo que va a suponer una novedad en el estilo de vida del público: tecnologías, tendencias, modas… Gracias a esto, ofrecemos a nuestros clientes soluciones creativas y eficaces en innovación real. TEDx Valladolid 2015 FLUOR:Connect+Develop+Innovate
  8. 8. TEDx Valladolid 2015 FLUOR:Connect+Develop+Innovate
  9. 9. TEDx Valladolid 2015 FLUOR:Connect+Develop+Innovate
  10. 10. TEDx Valladolid 2015 FLUOR:Connect+Develop+Innovate
  11. 11. I + D + i TEDx Valladolid 2015 FLUOR:Connect+Develop+Innovate
  12. 12. TEDx Valladolid 2015 FLUOR:Connect+Develop+Innovate
  13. 13. TEDx Valladolid 2015 FLUOR:Connect+Develop+Innovate
  14. 14. ADN FLUOR FLUOR_entertainment FLUOR_brain FLUOR_strategy FLUOR_lab TEDx Valladolid 2015 FLUOR:Connect+Develop+Innovate
  15. 15. FLUOR_entertainment TEDx Valladolid 2015 FLUOR:Connect+Develop+Innovate
  16. 16. New Creativity for Content Strategy TEDx Valladolid 2015 FLUOR:Connect+Develop+Innovate
  17. 17. Apostamos por el contenido de entretenimiento como la forma más efectiva y completa de alcanzar y enganchar a la gente. TEDx Valladolid 2015 FLUOR:Connect+Develop+Innovate
  18. 18. FLUOR_strategy TEDx Valladolid 2015 FLUOR:Connect+Develop+Innovate
  19. 19. New Marketing is New Business TEDx Valladolid 2015 FLUOR:Connect+Develop+Innovate
  20. 20. Nuestra visión para resolver los problemas de las marcas a través del lifestyle strategy innovation. TEDx Valladolid 2015 FLUOR:Connect+Develop+Innovate
  21. 21. FLUOR_brain TEDx Valladolid 2015 FLUOR:Connect+Develop+Innovate
  22. 22. Sharing knowledge to be connected TEDx Valladolid 2015 FLUOR:Connect+Develop+Innovate
  23. 23. Nuestro motor constante de pensamiento que nos permite estar conectados a las tendencias. TEDx Valladolid 2015 FLUOR:Connect+Develop+Innovate
  24. 24. FLUOR_lab TEDx Valladolid 2015 FLUOR:Connect+Develop+Innovate
  25. 25. New Creativity For Content Strategy BUSCAR IMAGEN Innovation through our productsTEDx Valladolid 2015 FLUOR:Connect+Develop+Innovate
  26. 26. Nuestro epicentro creativo para transformar nuestras ideas en productos reales. TEDx Valladolid 2015 FLUOR:Connect+Develop+Innovate
  27. 27. TEDx 2015 Títuloapartado ConnectDevelopInnovate CON CEP TO TEDx Valladolid 2015 FLUOR:Connect+Develop+Innovate
  28. 28. TEDx 2015 Títuloapartado ConnectDevelopInnovate En FLUOR apostamos con fuerza por recuperar la importancia del concepto para lograr dar vida y coherencia a nuevas visiones estratégicas. El concepto permite a la marca ser antes de estar. El concepto es a la marca lo que el argumento a un contenido de ficción. El concepto es el eje creativo sobre el que gira la comunicación. TEDx Valladolid 2015 FLUOR:Connect+Develop+Innovate
  29. 29. TALLER INNOVACIÓN TRANSMEDIA TEDx Valladolid 2015 FLUOR:Connect+Develop+Innovate
  30. 30. Diferentes puntos entrada Universo narrativo Colaboración audiencia Transmedia Storytelling Las iniciativas, productos o narraciones Transmedia forman parte del relato y son concebidas como tal. Extienden la trama del eje principal a distintas plataformas y permiten desde el germen que los usuarios colaboren para ampliar su universo. La importancia de las narrativas Transmedia es que cada una de esas plataformas, ventanas, piezas o elementos forman parte de la historia y aportan al conjunto del relato y no están desvinculadas entre ellas. Así, cada parte de la narración es única por la propia esencia de la plataforma en la que se desarrolla (internet, cómics, redes sociales, videojuegos, juegos de mesa…), proporcionando unos recursos narrativos que crecen exponencialmente a medida que sabemos aprovechar las fortalezas de cada ventana y que sirven para que el espectador pueda tener diferentes puntos de entrada a la historia. En las narrativas Transmedia, los usuarios colaboran en la construcción del relato, lo que supone que éstos vivan una experiencia de inmersión plena en la historia. TEDx Valladolid 2015 FLUOR:Connect+Develop+Innovate
  31. 31. https://youtu.be/r4L3yGCGLQk FLUOR:Connect+Develop+Innovate
  32. 32. Objetivos del brief Insertar la marca de manera no intruiva Construir un universo alrededor del spot: 4 áreas Monetizar al menos un canal TEDx Valladolid 2015 FLUOR:Connect+Develop+Innovate
  33. 33. EVENTO EXTERIOR TEDx Valladolid 2015 FLUOR:Connect+Develop+Innovate
  34. 34. APLICACIÓN MÓVIL TEDx Valladolid 2015 FLUOR:Connect+Develop+Innovate
  35. 35. REDES SOCIALES TEDx Valladolid 2015 FLUOR:Connect+Develop+Innovate
  36. 36. RADIO RADIO/PODCAST TEDx Valladolid 2015 FLUOR:Connect+Develop+Innovate
  37. 37. ROLES Grupo 1: Evento exterior Grupo 2: Aplicación móvil Grupo 3: Redes sociales Grupo 4: Radio/Podcast C + D + I FLUOR:Connect+Develop+Innovate David y Reyes Belén y Ariana Ruth, Fernando y AlejandroRoberto, Juan Antonio y Carlos Javier, Miguel Ángel y Juan Carlos
  38. 38. Beneficios Eficiencia Expertos reales Mejora servicio cliente Eficiencia presupuestaria Trabajo honesto Innovación real Low fat TEDx Valladolid 2015 FLUOR:Connect+Develop+Innovate Optimización procesos
  39. 39. I NECONN CT DEVELOP N OVATE
  40. 40. CONTACTO Eduardo Prádanos Grijalvo eduardo.pradanos@fluorlifestyle.com @EduardoPradanos Teléfono: (+34) 647693990 TEDx Valladolid 2015 FLUOR:Connect+Develop+Innovate
  41. 41. CONNECT DEVELOP INNOVATE

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