This document presents a media plan for a sports and media team to inspire and involve middle school students. It proposes a series of beach sports events at schools including beach hockey, tennis, soccer, and fun activities. It also discusses using internet communities, blogs, interactive gaming content, and narrowcasting through schools as ways to effectively promote the events to students and generate interest. TV, print, radio, and internet media partners are identified to help spread awareness of the sports program.

1. Presentatie Mediaplan voor Inspire them and they will get involved Sport & Media Team JC4A1 19 januari 2007

2. Inspire them and they will get involved Total Beach Sport Program Beach Hockey Beach Tennis Beach Soccer Beach Fun Tour Middelbare scholieren Serie evenementen Scholen Competitie Sport en Vermaak Inspirerend Toekomstgericht

3. Inspire them and they will get involved Internet Community Buzzing Bonding Doelgroep IPTV 3D Gaming Content Blogs

5. Reclame filmpje va de Luchtmacht!

10. Inspire them and they will get involved Media Partner TV Print Radio Internet Talpa Multi Media Talpa Media Holding Radio 538

14. Inspire them and they will get involved Narrowcasting Effectief Goedkoop Snel Groot bereik! Binnen scholen DVD-loop

17. Inspire them and they will get involved