2. The Brief And My
Response
• The brief states I need to make positive
posters
• My campaign needs to:
• Encourage young people to respect the
UK film, TV and video industry.
• Encourage young people to make the
right decision.
Sunday, 16 December 12
3. Research Into Past
Campaigns
Downloading pirated films is
stealing, its just as serious as
stealing a dvd from in the shop,
Stealing a t.v, a car!
Its very clear what the point is. A very
strong message gets put across to
you. How its filmed its like you are
being watched from CCTV or that
you are in first person on a thief
which makes it feel real and like you
are doing wrong.
Its a very negative advert. Its a bit
over the top, saying its just as bad to
steal a dvd as it is to steal a car, Its a
bit to over the top that you don't take
it seriously.
Getting knock off films is making you
look bad, that your a cheep person
who looks bad.
It has a strong message and
associates people who get pirate
DVDs with a type person you don’t
want to be. Everyone is looking
down at you. Embarrassing you for
downloading a film.
Its not very serious, its more of a
joke, people wont take it seriously
and wont care.
Without us they can’t make the
movies, by buying them we make it
possible for them to make the
movies
Its a positive advert, its a nice
change and makes you look at
piracy in a different way, They are
saying thank you for making it
possible to make the films and that
they couldn't do it with out us.
Its a little bit confusing at the start
and take a little while to get to the
point.
Recording music at home from the
radio is killing the sales in music,
Every time you make a copy of
music, you are killing the music
industry.
Its clear,its bringing up the idea of
death, that you’re killing the music
industry.
The poster is eye catching, very bold
and blunt to the point.
The point that it represents death that
each time you record a song, you kill
the music industry, its too over the
top.
People are mocking it, There are lots
of parody versions.
Because its just a poster, it limits to
where it can be shown.
Sunday, 16 December 12
4. My Schedule
Monday Tuesday Wednesday Thursday Friday
Week 1 Read the brief
Response to brief
Research
what is copyright
Homework
Week 2 Research
other posters
The clients
Research
make Questioner
Research:
qualitative research
quantitive research
Week 3 Thumbnail sketches design poster rough draft
Week 4 final draft Planning
preparation for
presentation
Make presentation
for pitch
Week 5 Pitch:
9.45
peer feedback
Week 6 improve designs improve designs
peer feedback
Where will i see my
posters
Week 7 Improve designs finish and tidy
everything up
Deadline
Sunday, 16 December 12
5. My Research
• For my research I have made a
questionnaire.
• Here is the link for it:
• http://www.surveymonkey.com
• /s/JXW7TRT
Sunday, 16 December 12
6. Research
• I am going to put my results from my
questionnaire in pie charts like this one:
Sunday, 16 December 12
14. Feedback - Mr Bean
• Great image, maybe add a background
so it stands out, like a dark green or
blue.
• I like how its in Opies style, and its Mr
Bean so people will be drawn to it, but
does need a background of some sort.
• I like how the font fits with the
character and illustration, and it’s Mr
Bean so it’s a famous face!
Sunday, 16 December 12
15. Feedback - James Bond
• Its really clever typography, love it
• I like how the title of the bond film goes
with the “fall”. It’s really catchy.
• I like that it’s really clever with the title
and how it flows with the lines and the
slogan, it also has a really good design
and looks really good.
Sunday, 16 December 12
22. Mock up of where i envisage
the posters to be
• Social network sites
• On TV/films
• On the side of a bus
• On advert boards at train/bus stations
• In schools/colleges
• In libraries
Sunday, 16 December 12
23. Mock up of where i envisage
the posters to be
Sunday, 16 December 12
24. Thank you
If you have any questions, please ask them!
Sunday, 16 December 12
