if you want initiate content marketing efforts then you must embrace press release writing as the most viable option for your business

1. Ways To Make Your Press Release Visible and Viable
Genre is growing content hungry and needs fresh and original quality content without compromising
basic style, semantics and writing nuances. In this condition, it has become imperative to re-calibrate
the content before making it live. If you are deliberately searching to expand your marketing efforts
beyond your traditional marketing, then you must embrace press release and its sheer capacities. A
press release is the authentic document that snatches immediate attention of the people and especially
corporate managers, journalists, SEO experts and other people directly or indirectly influenced by the
company. It certainly makes the company visible.
So, if you want initiate content marketing efforts then you must embrace press release writing as the
most viable option for your business. It significantly places your message all across the online media
outlets. It not only helps small businesses to grow swiftly, but also helps big organizations to put their
message to the forefront. It is the best publicity stunt and helps to improve your ranking on the major
search engines like Goolge, Yahoo and Bing. Its significance can only be experienced by producing high-
quality and news worthy announcements direct from the CEO’s desk.
A well written and informative news release can catch fast attention of the shareholders, media people
and other people associated with your brand. When it is blended with a strategically optimized website,
it can assist you increase your followers. These days, press releases are attuned with additional content
like logos, videos, graphics and much more. This practice makes your press release more interactive,
intuitive and worthy. It extends reach and deeply penetrates the market segment in a spectacular
fashion.
One of the best ways to make your press release commendable is to make it newsworthy. It may have
news like company expansion in country or abroad, onsite project handling or hiring or workforce for
new project. In fact, you can add achievements of the company or its employees, past experience and
tackling of new tasks that are challenging. It is especially helpful for the company in an ever-evolving
economic environment where many businesses are struggling to gain prominent position. It is also
helpful in showcasing your business’s core strength and capabilities.
If your organization has achieved accolades from the top media group or any other rating company then
you should include it in your press release announcement. Prestigious awards to the company can make
the company visible to the global podium hence it should be mentioned in your press release so that
your company’s website can have organic traffic through the press release submission websites.
For more information about press release writing & press release distribution services visit
http://www.easy-pressrelease.com