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Badgeville, a leader in SaaS - Gamification industry adopted to the new outbound marketing program, increased the lead flow both in Quality and Quantity.
Read below to know more:
Challenges with Old Prospecting Techniques:
1. They wanted targeted profiles with specific job titles and the expensive lists they purchased from vendors did not provide them.
2. They already had lists of companies sourced from conferences & webinars. Finding the right contact person/decision maker in those companies was frustratingly slow.
3. Paid InMails didn't offer the expected ROI because their prospects didn't respond to their LinkedIn messages/InMails.
After implementing LeadGrabber tool from eGrabber, They were able to
- Increase outbound leads by 50% in a year
- Reduce marketing costs by 70%
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