1. Investor Overview
Summer 2015

2. 2
Purpose To connect under-served fans & enthusiasts
with genre-specific & lifestyle-specific
video content & community
A portfolio of fan-focused, micro-SVOD video channels

3.  Broadband penetration at 79% in US
 SVOD services adoption at 52%+ in US with 35% year-over-year growth
 Over-the-top (OTT) video service subscribers to surge to 330M+ in 2019 from 90M in 2014
Market
Shifts
 Mass market OTT players – Netflix, Hulu, Amazon – use “something for everyone” strategy
 Few OTT players adopting “everything for someone” approach – deep, genre-specific content & community
Customer
Opportunity
 Much genre-specific content not in demand by mass market OTT services (focus on high-potential originals)
 Content licensing windows continue to collapse / multiply
 Creates opening to acquire genre-specific and independent content cost-effectively
Content
Opportunity
 Channel break-even at 50K subscribers
 Low-cost online customer acquisition channels
 Cloud-based platforms enable minimal upfront capital investment
Favorable
Economics
Opportunity
3

4. Curated, genre
specific content
Content
Fan focused
product design
Customer Experience
Highly social
experiences
Community
Multi-platform &
device access
Connection
Low price point
with high value
price ratio
Cost Advantage
Our Approach
4

5. 5
We Are
David Wolfe
Chief Executive Officer
Kirk Johnson
Head of Product
Gary Rosenfeld
Head of Business
Development
Mike Lang
Co-Founder,
Board Member
Dan March
Founder,
Board Member

6. 6
First Channel: Horror
 Screambox beta launched end of 2014
 Currently $3.99 monthly subscription fee
 8k subscribers as of August 2015
 Positive customer feedback & strong user engagement
 Key platform partnerships signed :
 Roku
 Microsoft Xbox
 Sony PlayStation

7. 7
User Feedback
“Awesome site. Every movie I
have watched so far is
awesome! And no buffering or
pixelating. And to top it all of,
it’s at a great price! What’s not
to like?”
- Bill M.
“First let me say that
Screambox is outstanding! I’m
a huge fan of the horror genre
and am sure your product is
going to be a huge success.”
- Michael C.
“The fact that this is the first of
its kind geared towards us die
hard horror fans makes it
badass in my book.”
- Lauren C.
“I’m in, hell yes.”
- Nick M.
“I’ve been waiting for
something like this.”
- Ciara S.
“I just signed up your channel
on my Roku and love this
already. Your categories are
too funny.”
- Dori G.
“Started my free trial today. I
don’t expect I’ll be cancelling
once the 30 days is up. The
website is the best of ideas.”
- Zach B.
“This seems like a good idea.
My Netflix has nothing but
horror suggestions but they
don’t have that many horror
movies.”
- Jay J.

8. 8
Subscriber Unit Economics
Lifetime Value = subscriber lifetime x (subscription price – [direct costs + content costs])
$4 $3 $4
$5
$6
$7 $6
$7
$13
$15
$14
$18
$16
$15
$20
$17
$0
$5
$10
$15
$20
$25
Blended SAC Lifetime Value*
3,349
4,445
4,892
5,492
6,717 6,676
7,577
8,020
25%
21% 22%
18%
20% 21%
16%
19%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
-
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
%Churn
Subscribers
Subscribers % Churn

9. 9
Beta Key Performance Indicators (KPIs)
Phase Key User Actions Beta KPIs Market Averages / Comps
Acquisition Clicks on ad unit  ~3% click-thru rate (CTR)  <1% CTR
Visits Screambox.com  50K unique visits / month
 60% organic / 40% paid
 NA
Activation Signs up for account  25% visit-to-account conversion rate
 30K accounts to date
 2-5% visit-to-account rate
Starts 30-day trial  33% account-to-trial conversion rate
 14K trials to date
 NA
Revenue Becomes subscriber @
$3.99 / month
 70%+ trial-to-subscriber conversion rate
 7,500 subscribers as of May 31st
 ~$7 blended subscriber acquisition cost
($ SAC)
 <$10 micro SVOD $ SAC
 $15-20 mass market SVOD $
SAC
Retention Continues subscription  20% churn rate or 5 month lifetime
 $21 lifetime value (LTV) or ~3x LTV / $
SAC multiple
 5-7% steady-state mass
market SVOD churn
 3x+ LTV / $ SAC multiple
target
Comes back to service  2-4x average weekly log-in  NA
Engagement Streams video  ~10 hours / month / user
 ~15 titles / month / user
 Netflix 30-50 hours / month /
user
Engages with community  25K Facebook fans
 2x Facebook average engagement
(likes, comments, shares)
 NA

10. 10
Platform Opportunity & Schedule
Platform Est. Base Date
10M Launched
25M Q1 2015
20M Launched
65M Launched
50M Oct 29, 2015
225M Launched
110M Oct 26, 2015
180M L6aunched
Total Estimated Installed 800M – 1B

11. Appendix

12. Motor
Sports
Guns /
Hunting
Martial
Arts
Horror
Snow
Sports
Jazz
Surfing
Military
Fashion
Astronomy
High
School
Sports
Large & addressable market
Currently underserved
Accessible content
Rapid concept testing
Analytics-based selection
Source & deploy content
Develop & launch key device minimum viable products (MVPs)
Begin to scale user acquisition approaches
Get to 20K subscribers in 6 months
Increase content investment & develop original programming
Expand device footprint & accelerate product innovation
Accelerate branding & marketing efforts
Dedicated channel team
Fantasy
Sports
Identify & Validate
Launch & Beta
Magic
Scale & Grow
Comics
~$1.5M per channel to break-even
Channel Development
Cycling
Film
Noir
DIY
Law
Enforcement
Bollywood
Weight
Loss
Fishing
Medieval
Times
LGBT Broadway
12

13. $0.2
$3.0
$9.2
$19.8
$32.9
$46.1
$(0.5) $0.7
$4.3
$9.7 $17.3 $22.810
60
175
375
625
875
-
200
400
600
800
1,000
$-
$10
$20
$30
$40
$50
Beta Year 1 Year 2 Year 3 Year 4 Year 5
ThousandsofSubs
Millionsof$s
Revenue Contribution Average Subs
Per Channel Economics
1313
Channel
Break-even
Subscriber
Lifetime Value
Subscriber Break-even: 50k Subs
$12
$7
$6
$5 $5 $5$(7)
$22
$36
$49 $51
$47
$(20)
$-
$20
$40
$60
$-
$3
$6
$9
$12
$15
Beta Year 1 Year 2 Year 3 Year 4 Year 5
LifetimeValue
$SAC
$ SAC (Blended) Lifetime Value (Net)