Are you talking to me? How to provide information that is RELEVANT
•Download as PPT, PDF•
1 like•750 views
Joerg Steelmueller, Editor, Publisher & Founder of the Dublin Event Guide gave his perspectives and recommendations on open tourist data. He presented the relevant and required data necessary for publicising a free cultural event in Dublin.
Recommended
Recommended
More Related Content
More from Dublinked .
More from Dublinked . (20)
Recently uploaded
Recently uploaded (20)
Are you talking to me? How to provide information that is RELEVANT
- 1. Are you talking to me? 24 Mar 2015 – Dublinked – Data Supporting Tourism Joerg Steegmueller Dublin Event Guide (for Free Events) - How to provide information that is relevant - https://www.youtube.com/watch?v=lQkpes3dgzg
- 2. Dublin’s most popular day-by-day event guide focusing on free events. Background: Computer Science & Computer Engineering M.Sc Telecommunications Entrepreneur Dublin Event Guide (for Free Events) Krav Maga (Self-defence) Instructor Marketeer NLP Master Practitioner & Trainer & Coach Singer/Musician/Sound Engineer
- 3. Founded: June 2007 Subscribers: 23,000+ Facebook Likes: 55,000+ Unique visitors: 30,000+ p. m. (web) Web App Users: 9,100 Editions: 405 # of events: 170-200 per week “Staff”: 1 Hours of work: 35 per week Revenue: ZERO Dublin’s most popular day-by-day event guide focusing on free events. Festivals, Gigs/Concerts, Talks/Lectures, Markets, Exhibitions, Shows, Performances, Plays, Workshops, Screenings, Comedy, Family Events.
- 4. Why + How + Who? • WHY?? • Why only free events? • Match Making for enthusiastic event organisers & appreciative audience • Filling a void • Providing a comprehensive service • How is information gathered? • 80% Search • 20% Delivered • Who is it for? • Subscriber Demographics • Event Organisers
- 5. Open Data? • …is a given in Tourism Sector. • But: Come here to me! or Sort yourself out! • Existing “EPGs” are extremely limited • Patchy self-submission • “Not fully open” is a business opportunity • For working “EPG” Common Data Format AND Human control layer required • Dublin Event Guide (for Free Events) is • Man in the middle • Data Gatherer • Filter/Checker/BS Cleaner • Translator / Re-writer • Re-formater • Reviewer • EPG Compiler
- 6. Can Open Data work? • MAYBE! (for events) • Requires: » new thinking » responsible users » a lot of discipline » human quality control (Is that the idea of Open Data?) • Open Data works well for Facts and Static Info • It does not work well for Marketing
- 7. How to publicise your event? Event Organiser: Best thing since sliced bread! Everybody else: There is more than sliced bread!
- 8. RELEVANT information required! • Make it easy for the editor! • Consider your audience! • Provide ALL relevant info (Where/When/What/Audience/How Much/Link) • Provide short AND longer description • In 3rd person plural (They) not in 1st person plural (We) • Have all relevant info in body of mail • Include attachment as well, not instead • No Powerpoint attachments • No HUGE attachments • No JPG-only mails • Not just a link • No flimsy information • No over-the-top descriptions (Watch the Curator!)
- 9. Good vs Bad Data + National Museum - Anon Pub in City Centre + Music Library (Central Library) - Business Library (Central Library) - Curators are special - “Why not join us….”