ASD Using Video to Build Store Strength (#ASDSHOW #IRC)

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This brief presentation looks at how video can be used to build store strength for independent retailers. Especially critical - looks at myths about video that need to be recognized and the truths you can use to use video well.

Business

5 KEYS TO
BUILDING STORE STRENGTH
WITH VIDEO
 
Getting Past Video Myths to Find Effective Strategies
Independent Retailer Conference - Las Vegas, August 2017
Doug Garnett
Founder & CEO
doug@atomicdirect.com
@AtomicAdMan

Video is Powerful
58% of shoppers
consider companies that
produce video content to
be more trustworthy.  
(Animoto, 2014)
22% spend more at
the store if digitally
influenced. (RetailNext, 2016)
52% of consumers are  
more confident after
seeing video about
purchase.  
(ECN, 2017)
135 million “How-to”
videos on YouTube. 
(ECN, 2017)
Websites with videos attract
3x more visitors. 
(ECN, 2017)

How can an independent
retailer tap video’s power?
Reject myths.
Embrace key truths.

Anyone can afford video by leveraging
independent retailer strengths:
Expertise, Locality, Product
KeyTruth
Myth #2: Only big retailers can afford
video
Video Blogs Customer
Video
Product Videos from Manufacturer

Focus on the things that interest and affect
your shoppers. Products, tips, style, trends.
Control costs: Keep it simple!
Myth #3: Video must have high
production values
High End
$400K+
Midrange
$90K+
Low Budget
$10K+
Low/No Cost
$0+
KeyTruth

Posting video is easy.  
The hard work is getting your
video viewed.
Myth #4: Post it & they will come.
KeyTruth
Organic
Social
Email
Paid
Advertising
Blog/
Content
Paid
Social
Organic
Search
Paid
Search
Be
Cautious
About
Viral
Video…

Find video styles that deliver
results for your stores & stick
with them.
Myth #5: Shiny baubles will win. 
(VR, Live, 3D, 360, Drone)
What does your
shopper need?
What’s the best
use of video?
How/when can
you reach people?
KeyTruth

Video can play an important role  
for your stores.
But stay focused: Retail thrives through
products and people.
Find the video that people want while  
it drives product sales.
Questions?
Almost 50% of
internet users
look for videos
related to a
product or
service before
visiting a store.
(Google, 2016)
Doug Garnett
Founder & CEO
doug@atomicdirect.com
@AtomicAdMan

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ASD Using Video to Build Store Strength (#ASDSHOW #IRC)

1. 5 KEYS TO BUILDING STORE STRENGTH WITH VIDEO   Getting Past Video Myths to Find Effective Strategies Independent Retailer Conference - Las Vegas, August 2017 Doug Garnett Founder & CEO doug@atomicdirect.com @AtomicAdMan

2. Video is Powerful 58% of shoppers consider companies that produce video content to be more trustworthy.   (Animoto, 2014) 22% spend more at the store if digitally influenced. (RetailNext, 2016) 52% of consumers are   more confident after seeing video about purchase.   (ECN, 2017) 135 million “How-to” videos on YouTube.  (ECN, 2017) Websites with videos attract 3x more visitors.  (ECN, 2017)

3. How can an independent retailer tap video’s power? Reject myths. Embrace key truths.

4. Video must be seen as part of your strategy for growth. (“I need video” is not a strategy.) Myth #1: Just do video – any video Find New Customers Increase Sales Build Brand Loyalty Save $ Training KeyTruth

5. Anyone can afford video by leveraging independent retailer strengths: Expertise, Locality, Product KeyTruth Myth #2: Only big retailers can afford video Video Blogs Customer Video Product Videos from Manufacturer

6. Focus on the things that interest and affect your shoppers. Products, tips, style, trends. Control costs: Keep it simple! Myth #3: Video must have high production values High End $400K+ Midrange $90K+ Low Budget $10K+ Low/No Cost $0+ KeyTruth

7. Posting video is easy.   The hard work is getting your video viewed. Myth #4: Post it & they will come. KeyTruth Organic Social Email Paid Advertising Blog/ Content Paid Social Organic Search Paid Search Be Cautious About Viral Video…

8. Find video styles that deliver results for your stores & stick with them. Myth #5: Shiny baubles will win.  (VR, Live, 3D, 360, Drone) What does your shopper need? What’s the best use of video? How/when can you reach people? KeyTruth

9. Video can play an important role   for your stores. But stay focused: Retail thrives through products and people. Find the video that people want while   it drives product sales. Questions? Almost 50% of internet users look for videos related to a product or service before visiting a store. (Google, 2016) Doug Garnett Founder & CEO doug@atomicdirect.com @AtomicAdMan

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