Social media can be a minefield. One wrong move could blow up your whole campaign. Here are some grave don'ts of the world of social media marketing.

1. Four Social Media No-Nos That Could Ruin You

2. Overview
Social media is a great way to reach your audience, promote your brand and
enhance your image. However, while there are no rules set in stone, there are some
common mistakes that marketers commit rendering their campaign ineffective.

3. Excessive Promotion
● People are on social media to connect with their
friends and family, and maybe enjoy some light
amusement.
● Your brand will come across as spammy if you
incessantly keep promoting it on social media.
● Follow the golden ratio of social marketing:
30/60/10 split between your own content, third
party content and promotional content.
● Own content: your blog, pictures, videos, etc
(synthesized by you)
● Third party content: Content that is relevant
and useful for your audience
● Promotional Content: Calls to action
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4. Customer service Faux pas
Your audience will not respond to the following:
● Not acknowledging mentions: If a customer has
gone the distance to advocate for you, you need
to recognize and thank them for it
● Impoliteness: You need your customers to love
you and trust you. Rude comments and negative
responses to negative mentions, are going to
cost you.
● Automated responses: No one is looking for bots
on social media. Don’t hand out templates to
customers who reach out to you.
● Delayed responses: A customer left to stew too
long with their query is waiting to be poached
off by your competitor.
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5. Paid likes/followers
● Organic audience > Paid followers
● Building a reliable social media presence takes
time and effort. Don’t skimp on it.
● Organic audience results in active engagement,
which results in your product trending.
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6. Underestimating the value
of a defined strategy
● Social media goes beyond just posting and
sharing. Outline your plan for your online
marketing strategy.
● This needs to include your goals and how you
plan on achieving them.
● Have an analytical tool to help you track your
progress.
● Prepare for worst case scenarios. Unhappy
customers, negative reviews need to be dealt
with politely.
● Test out your plan internally. You are dealing
with real world people, and your largest organic
base is your employees.
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7. Read the complete article in detail at
https://blog.drumup.io/blog/4-scary-things-that-you-must-avoid-on-social-media-at-
all-costs-2/
Use DrumUp Social Media and Content Marketing Platform
https://drumup.io