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Crowdsourcing in Healthcare
1.
2. In simple words, crowdsourcing is
nothing but asking crowd or group
of people to help you find the
correct key for your problem.
3. Goldcorp - a Canadian mining company – increased its
market value from $100 million to $9 billion for
$575,000 invested in the “Goldcorp Challenge” to
anyone who could use its own publicly offered mining
data to find new sources of the precious metal.
In October 2006, Netflix announced it would give 1
million dollars to whomever created a movie-
recommending algorithm 10 percent better than its
own, opening its database in the process. Netflix has
enjoyed tremendous press regarding the contest and
already improved its recommendation service 8.5%.
Source : http://www.crowdforum.org/
4. Define clear goals for the campaign. You need to be clear what outcome you
expecting out of the crowdsourcing campaign.
You should also define the scope of the campaign.
Target audience or the crowd which will contribute to the campaign is of upmost
importance. Irrelevant crowd will not help with your goals for the campaign. This
is the hardest challenge in order to implement a successful crowdsourcing
campaign.
Is there a reason why crowd will contribute to your campaign? The returns or
perks or incentives should justify the effort crowd needs to put in the campaign.
5. Some possible healthcare crowdsourcing campaign examples :-
Generate Ideas to solve various healthcare related problems.
Run crowdsource campaigns to improve processes in your
hospital or healthcare organization
Ask for Ideas to market or brand your clinic, hospital or
healthcare institutes.
To get feedback for your medical offerings from crowd and get
inputs on what is needed to improve those offerings
Start crowdsource campaign among medical students to
suggest ways to improve healthcare education
Editor's Notes
Crowdsourcing is the process of getting work or funding, usually online, from a crowd of people. The word is a combination of the words 'crowd' and 'outsourcing'. The idea is to take work and outsource it to a crowd of workers. Famous Example: Wikipedia. Instead of Wikipedia creating an encyclopedia on their own, hiring writers and editors, they gave a crowd the ability to create the information on their own. The result? The most comprehensive encyclopedia this world has ever seen. (Source - http://dailycrowdsource.com/crowdsourcing-basics/what-is-crowdsourcing)
Crowdsourcing’s biggest benefit is the ability to receive better quality results, since several people offer their best ideas, skills, & support. Crowdsourcing allows you to select the best result from a sea of ‘best entries,’ as opposed to receiving the best entry from a single provider. Results can be delivered much quicker than traditional methods, since crowdsourcing is a form of freelancing. You can get a finished video within a month, a finished design or idea within a week, and microtasks appear within minutes. (source : http://dailycrowdsource.com/crowdsourcing-basics/what-is-crowdsourcing)