Ford launched its 2011 Explorer in New York City by constructing a 175-foot by 30-foot forest roadway filled with live plants and trees in Manhattan's Herald Square. The installation took place overnight on Sunday and remained up for only 34 hours, but it succeeded in capturing media attention by showing off the new Explorer in a green setting to hundreds of journalists, demonstrating the vehicle's environmental credentials.

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For the launch of Ford's 2011
Explorer, Studio Creative had a
GREAT IDEA; a city-block-long
real forest roadway in midtown
Manhattan for a NY media blitz.
Filled with real live plants and
live trees, our 175' x 30' forest
road setting went in @ 12:01am
on Sunday morning. Two storms
and hundreds of plants (but only
34 hours) later, Ford showed a
the world media a new Green
Explorer in a new Green Forest,
capturing the all-day news cycle.
FORD
Herald Sq.
2010