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Publishing on the
        Real-time Web




Bill Flitter   CEO/Founder   Dlvr.it   bflitter@dlvr.it
What is the
 Real-time Web?

Ability to receive information as
     soon as it is published
The Real-time Web
Will Change Publishing

 Google declared real-time search to
   be one of the biggest unsolved
         challenges it faces

 New York Times creates Times Wire
   aiming to be a real-time river of
                news

      Facebook adds immediate
   notifications alerting members to
             friend’s activity
3 Key Challenges
 For Publishers
         Speed
         1
   Expectations

     2Audience
  Fragmentation

         Birth of
         3
New Distributors
         (you and me)
3 Key Challenges
 For Publishers
      1  Speed
   Expectations

      Days




      Hours




     Seconds
3 Key Challenges
 For Publishers
    2Audience
 Fragmentation
3 Key Challenges
 For Publishers
       3 Birth of
New Distributors
       (you and me)



      One –to-Many




      Many-to-Many
How will
    Publishers Adapt?

     1 Speed       a.

                   b.
                        Dynamic Websites – New York Times
                        Wire
                        Take a Technology Approach to

 Expectations      c.
                        News – Fwix , PuSH
                        Get Help from the Community –
                        Examiner.com




   2 Audience
                   a.   Think beyond the Website – need to
                        go where the audience wants to read
                        their content. - Apps, iPad, Social
Fragmentation           Media, Kindle (devices)




       3 Birth
                   a.   Participate in their online community
                   b.   Trust and embrace the community as
                        a news source
       of New      c.   Understand the social graph



  Distributors
    (you and me)
Causalities of the
 Real-time Web

           1Our
       Attention

       2  Quality
      of Content

      3 Finding
   Relevant Info
Thank You




Bill Flitter   CEO/Founder   Dlvr.it   bflitter@dlvr.it

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Three Challenges Publishers Face with the Real-time Web

  • 1. Publishing on the Real-time Web Bill Flitter CEO/Founder Dlvr.it bflitter@dlvr.it
  • 2. What is the Real-time Web? Ability to receive information as soon as it is published
  • 3. The Real-time Web Will Change Publishing Google declared real-time search to be one of the biggest unsolved challenges it faces New York Times creates Times Wire aiming to be a real-time river of news Facebook adds immediate notifications alerting members to friend’s activity
  • 4. 3 Key Challenges For Publishers Speed 1 Expectations 2Audience Fragmentation Birth of 3 New Distributors (you and me)
  • 5. 3 Key Challenges For Publishers 1 Speed Expectations Days Hours Seconds
  • 6. 3 Key Challenges For Publishers 2Audience Fragmentation
  • 7. 3 Key Challenges For Publishers 3 Birth of New Distributors (you and me) One –to-Many Many-to-Many
  • 8. How will Publishers Adapt? 1 Speed a. b. Dynamic Websites – New York Times Wire Take a Technology Approach to Expectations c. News – Fwix , PuSH Get Help from the Community – Examiner.com 2 Audience a. Think beyond the Website – need to go where the audience wants to read their content. - Apps, iPad, Social Fragmentation Media, Kindle (devices) 3 Birth a. Participate in their online community b. Trust and embrace the community as a news source of New c. Understand the social graph Distributors (you and me)
  • 9. Causalities of the Real-time Web 1Our Attention 2 Quality of Content 3 Finding Relevant Info
  • 10. Thank You Bill Flitter CEO/Founder Dlvr.it bflitter@dlvr.it