Increasing Opportunities for member generated content.

1. MEMBER CONTENT
Increasing Opportunities
////////////////////////////////////////////////////////

2. OBJECTIVES
///////////////////////////////////////////////////////////////////////
Feedback.
Empowerment.

3. INITIATIVES
///////////////////////////////////////////////////////////////////////
EMPOWERMENT
Preparing an Event Kit
Simple Templates & guidelines for Planning,
Promotion, and Reporting
Roundtables
Member contributions drive discussion
Events Followed by Meet/Drink Ups
An excuse for members to linger longer &
promote team building
Social media
Encouraging dialog through contributions to
Twitter, Facebook, LinkedIn, etc.

4. TIMELINE & ACTIONS
///////////////////////////////////////////////////////////////////////
GOALS & BENCHMARKS
1 MONTH
Create assets and distribute kits to “seeded”
members
3 MONTHS
Initiate plan and hold the first event(s)
6 MONTH
Evaluate member progress in events
(locations, topics, attendance)
1 YEAR
Evaluate the event by analyzing impact on
content, attendance, attitude, and it’s future

5. OPPORTUNITIES
///////////////////////////////////////////////////////////////////////
COULD INCLUDE
(BUT ARE NOT LIMITED TO)
Surveys/Polls Morning Buzz/Face2Face
What sort of content are you interested in? Coffees, invites, sit downs, discussions drinks
A, B, C, or fill in the blank
Showcases Members
Feature/Spotlight Local Designer AIGA Chicago Snapshot (could double as
AIGA Chicago Snapshot (could double as annual report and survey)
annual report and survey)
Member Recognition
Social Integration Cards (graduation, anniversary, holiday etc.)
Facebook comments, Twitter, LinkedIn, etc. that double as means of collecting info
Chapter level “Design Envy” curated by
Social Aggregation members
Curated collection of User Generated Content
(or “Shout Wall”) which is a mix of local/ Town halls & Annual Meetings
national content Member discussions; “Mullet” Meetings

6. OTHER IDEAS
///////////////////////////////////////////////////////////////////////
JUST TO PUT IT OUT THERE...
Crowd Sourcing
Event selection (polls for content/location/
time/day of the week)
Video Chat/Streaming
Use Skype, Google Hangout, iChat, FaceTime,
or other streaming vendor to bridge the
distance gap / bring members together
International Content
Use video sources above to bring in speakers
that are cost/time prohibitive

7. THANKS
///////////////////////////////////////////////////////////////////////