The world of traditional media has changed, Ad dollars are deserting airwaves for the Internet even faster than anyone expected. TV Stations have relationships with both listeners and the advertisers, making it a very powerful contender for leveraging the online video explosion. This presentation details how your station can take back the power -- grow ad revenue and traffic using online video.

1. GROW YOUR STATION ONLINE AD REVENUE &
TRAFFIC WITH VIDEO

2. Million$ of Reasons to
Reinvent

3. Online Video is Exploding
• A Kelsey Group study found 55%
of people who view a video visit
the company’s website, 30% visit
the a physical store, and 24%
make a purchase as a result
• 86. 3 % (173 Million) of Total
U.S. Internet Audience (January) -
-32.4 Billion videos
• Cisco predicts that by 2013 90%
of all Web traffic will be
generated by video
• Comscore estimates that companies TV advertising declined 21.2%, from
using online video see sales lifts $52 billion to $41 billion during 2008 -
between 20 – 40% 2009 while Online TV advertising
Revenue Grew.

4. The Opportunity
•Cost Effective Platform to generate new revenue
streams from your existing infrastructure
•Give your advertisers a vehicle to touch your
audience way beyond the 30 second spot.
•Engage on-air and relate it back to content that
they love and engage them online with video.
•Instant Monetization with Remnant Partners
TOTAL AUDIENCE ENGAGEMENT
•Web is Companion Viewing Environment for
everything today – TV, Radio etc.
•On average people spend 20-45 minutes with
ON-AIR ONLINE ON-SITE
video content that they search for. RATINGS RESULTS  REVENUE
•Your online TV completes the engagement that 4
your station starts On-Air.

5. What Advertisers Want
•Sponsor owns key
interactive features, and
elements on Station’s
Online TV reaching your
key customers
•Interactive Overlays
featuring Sponsor
promotional message, or
call to action (e.g.. Call 1-
800-BUY Now for more
info
•Overlays Link Directly to
your website or promotion

6. Creative Campaign Elements
Custom Branded Segments
In Stream Video Ads
Pre-Roll, Mid-Roll, Post Roll
with Companion Ads
Pre-Roll with Companion Ads

7. Branded Video
Destinations
7

8. Branded Video
Destinations
8

9. What Your Audience Wants
Your TV Station Brand = Grow Your Traffic
Opportunity to Be TV With Engaging
Online Content
•Your local personalities  Station Interviews
have limited time on the air  In-Studio
to connect with audiences Performances ( Secret
and continue to share their Sessions)
 Reality Shows
“passion points” (shopping,  Event Coverage
cooking, family -- whatever  EPK’s
excites them and therefore  Original
excites listeners) Programming (Friday
Night Cheerleading
•Web co’s are stealing “TV in America, Locker
style” promos and Room etc)
personalities!!!!  Promotion Videos

10. Organic Distribution
Social Media
Your branding carries through
wherever player goes. Passionate
viewers can embed your player on
their website and other sites.
Influencers are informing their circle
of influence and virally spreading
the channel.)

11. Social Media Integration

12. Services to Broadcasters
Sales Support
Differentiate your station beyond the PPT!!
•Communicate your message in an
interesting visual format.
•Marketing materials – video
production, one-sheets, presentations
• “Invisible vendor” for web products
& services
(web site design, SEO, marketing on Click Here to watch examples of
Station Video Sales Demos
alternative web channels = full
service web packages for your clients)

13. Points of Differentiation…
 Enhanced Social Media Integration with Fully
Embeddable Channels (Viral Marketing)
 Most Flexible Video Advertising System on
the market – Supports Traditional and
Custom Ad Units (Skins, Bugs, Overlays, In-
Stream +++)
 Integrated with major AD SERVING and
software such as DOUBLECLICK DART
 Advanced Scheduling of Program and Ad
Serving – Time of Day
 Compatible with all major broadcast
scheduling software – No effort duplication.
(ONLY system on market with this feature)

14. The Technology Behind Success!
A few stations using the our platform
Station
URL
Name
WPST 94.5 www.wpst.com
XL 106.7 www.xl1067.com
X107 www.x1071.ky
Hot 97 www.hot97.com
Power 106 www.power106.com
KJLH www.kjlhradio.com
Star 104 www.star104.com
club 93.7 www.club937.com
Hot 107.9 www.1079ishot.com
WJYY 105.5 www.wjyy.com
Over 200 stations in total…

15. Proven Technology
Success Track Record
We have the proven experience and technology to deliver the turn-key video solution
you need. Look at just a few of the brands that trust us….

16. Let’s Partner for Success
Your Station has relationships &
distribution, we have the products &
resources today’s clients want.
Our combined relationships and
expertise will lead to increased
revenues and products that excite
and invigorate clients and listeners!
– Visit us online at
Let’s Get Started Today www.NextGalaxyMedia.com
Contact Us at (877) 407-9797 – Reach Out
linkedin/maryspio2
twitter.com/maryspio