Moderator: Winston Binch, chief digital officer, Deutsch LA

1. _
Good evening.
_
Good evening.

2. Winston Binch
Partner, Chief Digital Officer
winston.binch@deutschinc.com
@winstonbinch

3. _
Fixing what’s broken

4. _
No one great wants
to work in advertising.

5. _
Make room for
young inventors.

6. _
Brands and agencies
don’t know how to
evaluate digital ideas.

8. _
Great integrated work
is in short supply.

9. Invest in idea and tech peeps.

11. _
Big agencies
are too slow.

15. _
Innovation (risk)
is not rewarded.

16. _
Great ads can
make a brand
famous.
All Agency Offsite 10/24/2012

17. _
But it ain’t easy
80% of categories seen as homogenous.
10% of ads are seen as different.
4% seen as successful in DM.
.05% CTR seen as a success in banners.

21. _
Thank you.
In praise of leaps
Let’sOffsite
All Agency
make history together.
10/24/2012