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Digiday Media Buying Summit Fall 2019 | Bayer

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Presented by Josh Palau

Published in: Marketing
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Digiday Media Buying Summit Fall 2019 | Bayer

  1. 1. BY THE END OF 2020, BAYER WILL TAKE ALL OF ITS DIGITAL MEDIA BUYING IN-
  2. 2. SECURE CONTRACTS, TRANSITION TECH AND ACTIVATE MEDIA Q4 ‘18 – Q1 ‘19 IMPLEMENT FRAMEWORKS AND DEVELOP PROCESS Q1 ‘19 – Q2 ‘19 EXPAND PLATFORMS AND STAFFING Q2 ‘19 – Q4 ‘19 SHIFT RESPONSIBILITIES TO BAYER IN- HOUSE TEAM Q4 ‘19 – Q4 ‘20 PHASE ONE – THE SETUP PHASE TWO – THE TRANSITION
  3. 3. You take the blue pill - the story ends, you wake up in your bed and believe whatever you want to believe. You take the red pill - you stay in Wonderland and I show you how deep the rabbit-hole goes.
  4. 4. QUEST.IONS?

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