Digiday Media Buying Summit Fall 2019 | Bayer

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Bayer will be bringing its entire digital media buying process in-house by the end of 2020 in a multi-phase transition process. Phase one from Q4 2018 to Q2 2019 involves implementing frameworks, developing processes, and expanding platforms and staffing. Phase two from Q2 2019 to Q4 2020 shifts responsibilities to Bayer's in-house team through securing contracts and transitioning technology.

Marketing

BY THE END OF 2020, BAYER WILL TAKE
ALL OF ITS DIGITAL MEDIA BUYING IN-

SECURE
CONTRACTS,
TRANSITION TECH
AND ACTIVATE
MEDIA
Q4 ‘18 – Q1 ‘19
IMPLEMENT
FRAMEWORKS AND
DEVELOP PROCESS
Q1 ‘19 – Q2 ‘19
EXPAND
PLATFORMS AND
STAFFING
Q2 ‘19 – Q4 ‘19
SHIFT
RESPONSIBILITIES
TO BAYER IN-
HOUSE TEAM
Q4 ‘19 – Q4 ‘20
PHASE ONE – THE
SETUP
PHASE TWO – THE
TRANSITION

You take the blue pill - the story ends, you wake up in your bed and believe
whatever you want to believe. You take the red pill - you stay in Wonderland
and I show you how deep the rabbit-hole goes.

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