DIego Biasi

Milano Italy

President & CEO of a PR Agency in Milano

I started my career as journalist and I worked for 10 years for many publications in the sector of business, healthcare, technology. I was editor-in-chief for technology publications, and finally specialized in start-up projects for new magazines. I "crossed the fence" in 1990 to create the communications agency Business Press S.p.A. with my partners Marta Conterio and Paolo Bonizzi, leading it from a zero-money, zero-customer start-up to a top-10 PR and Marketing Communications agency in Milan, Italy. My job is helping companies in (re-)positioning their brand values in the Italian market. In the last 22 years I worked for 1&1, Apple Computer, Altavista, Atos, Computer Associates, Di...