Personal Information
Organization / Workplace
London, United Kingdom, wiltshire United Kingdom
Industry
Advertising / Marketing / PR
Website
www.20plus30.com
About
I am a consultant, writer and conference speaker.
My marketing consultancy, 20plus30, helps organizations improve their customer experience (CX) by ensuring the customer journey is age-neutral.
In 2017, I published This I Know, a hard-hitting commentary that explains the fantasies, fiction and fantastic potential of the Ageing Business. This is my third and final book about older consumers. This isn’t your usual marketing textbook. Not one bullet point, not one marketing matrix, not one graph and not one citation. It is long on predictions, conclusions and advice, and short on analysis and references.
Marketing to the Ageing Consumer, co-authored with Kim Walker, is the first marketin...
Tags
boomers. seniors
ageing
age-friendly
boomers
customer service
physiological ageing
physical ageing
travel and tourism
brand management
customer experience
inclusivity
over-50s
marketing and advertising
financial services
retail
seniors
kindle
boomer
books
See more
Presentations
(6)Documents
(2)Personal Information
Organization / Workplace
London, United Kingdom, wiltshire United Kingdom
Industry
Advertising / Marketing / PR
Website
www.20plus30.com
About
I am a consultant, writer and conference speaker.
My marketing consultancy, 20plus30, helps organizations improve their customer experience (CX) by ensuring the customer journey is age-neutral.
In 2017, I published This I Know, a hard-hitting commentary that explains the fantasies, fiction and fantastic potential of the Ageing Business. This is my third and final book about older consumers. This isn’t your usual marketing textbook. Not one bullet point, not one marketing matrix, not one graph and not one citation. It is long on predictions, conclusions and advice, and short on analysis and references.
Marketing to the Ageing Consumer, co-authored with Kim Walker, is the first marketin...
Tags
boomers. seniors
ageing
age-friendly
boomers
customer service
physiological ageing
physical ageing
travel and tourism
brand management
customer experience
inclusivity
over-50s
marketing and advertising
financial services
retail
seniors
kindle
boomer
books
See more