Financial Services Forum - presentation by Dick Stroud

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This is a PDF of the presentation that Dick Stroud gave to the Financial Services Forum - May 2013

Published in: Economy & Finance, Business
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Financial Services Forum - presentation by Dick Stroud

  1. 1. Marketing to theBaby BoomersDick Stroud9th May 2013
  2. 2. Lots to say20 minswww.20plus30.com/FSForum
  3. 3. Not discussing⤫  Business rationale⤫  Market / Segment quantification⤫  Methods of segmenting⤫  Generational and lifestage factors⤫  NPD requirements
  4. 4. Physical AgeingExciting EssentialDepressing
  5. 5. AgeWealthEducationSexualityHealth
  6. 6. Complex Bunch
  7. 7. Equally Complex Bunch
  8. 8. Really Complex Bunch
  9. 9. Standard of living HappinessHealthQuality of life Index50-54 60-64 65-69 70-74 75+ 55-59 2  0  -­‐2  -­‐4  -­‐6  -­‐8  -­‐10  -­‐12  
  10. 10. AB C1 C2 DE Standard of livingHealthHappiness2  0  -­‐2  -­‐4  -­‐6  -­‐8  -­‐10  -­‐14  -­‐16  -­‐20  Quality of life Index
  11. 11. Physiological ageing
  12. 12. Senses BodyMindEyesight  Touch  Hearing  Smell  Taste  Complexity  Comprehension  Muscle  Strength  Dexterity  Hair  Flexibility  Weight  &  Body  Size  DigesCon  Urinary  Skin  Menopause  Dental  Sexual  
  13. 13. MaslowsHierarchyPsychologicalPhysical Physiological
  14. 14. CommunicationsSupportProductOnline Retail
  15. 15. ➟  Graphics➟  Handling➟  Comprehension➟  Opening/Closing➟  TextAssemblyDesignPackagingPricingWarrantyCommunicationsSupportProductOnlineRetail
  16. 16. SensesBody MindEyesightTouchHearingSmellTaste ComplexityComprehensionMuscleStrengthDexterityFlexibilityWeight &Body SizeSkin
  17. 17. CommunicationsSupportProductOnline Retail
  18. 18. Product
  19. 19. Retail
  20. 20. CommunicationsSupportProductOnline Retail
  21. 21. 25 effects of ageingX200 touchpointsXAge/Client Weighting
  22. 22. TouchpointsAgeing FactorsDatabaseEngine
  23. 23. Interface
  24. 24. Who isWho does it well?
  25. 25. Communications 4.7Online 4.1Product 4.0Retail 4.4Phone 4.6AF Score = 4.4
  26. 26. A great customer experience starts byensuring the touchpoints are age-friendly✔Essential to evaluate the complete customerjourney✔The devil is in the detail – numerous 1%improvements✔Becoming age-friendly – a matter of when not if.✔
  27. 27. Thanks for listening!www.20plus30.com/FSForum
  28. 28. Dick Strouddick@20plus30.comwww.20plus30.com@20plus30dickstrouddickstroudwww.the50plusmarket.comwww.age-friendly.com

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