The Photofinishing News syndicated market forecast program with statistics and forecasts from 2000 through 2013

1. A unique subscription-based program to assist
your business planning - anywhere in the world
The 2009 Global Syndicated
Market Forecasting Program
2000 - 2013
Photofinishing News International Consulting Group
10915 Bonita Beach Road, Suite 1091, Bonita Springs, FL U.S.A. 34135
Tel: (239) 992-4421 Fax: (239) 992-6328 www.photo-news.com

2. INDEX
Overview Page 1
Why do You Need This Program? Page 1
What Makes Our Program Special? Page 2
Can I Afford to Subscribe Page 2
Component/Category Content Description Page 3
Program Options Page 11
Program Pricing Page 12
Subscriber Comments Page 13

3. Photofinishing News Syndicated Global Market Forecasting Program (2009)
2009 Global Syndicated Market Forecasting Program
2000 - 2013
Overview
This unique Excel-based syndicated market research program has been developed,
together with our subscribers, over the past six years to meet their planning and
forecasting needs for photo-imaging products and services around the world. It covers
both the consumer/amateur and professional segments of this market.
The Program is provided in convenient global regions, with additional breakout for sub-
regions and even individual countries. These are identified on page 11.
It has been simply structured to provide access to specific market data of interest and
flexible costs. Each Component/Category file includes separate tabs for regions, sub-
regions, countries and combined worldwide data. However, the B1 and B2 files do not
require separate tabs for each region/sub-region/country. Subscribers receive the
complete Excel files, including the business models used for all the calculations. This
allows you and your staff to make your own modifications if you wish, or to use the data in
other worksheets.
The data is provided under an annual subscription agreement and is regularly updated to
reflect the ongoing changing dynamics within this market. As these updates are
developed, at least twice each year, they are sent at no extra charge during the
subscription duration.
Included with each component/category is one hour of interpretation and clarification time.
Extra hours may be negotiated, if needed. In addition, consulting services are available to
assist in the application of these statistics and the development of strategic business
plans. Please ask us for a quote.
In addition to the statistics, we will provide graphs – with or without the associated data –
which may be used for internal or public presentations.
Component/Category Content Description Page 3
Program Options Page 11
Program Pricing Page 12
Subscriber Comments Page 13
Why Do You Need This Program?
In this dynamic digital era, preparing and reacting to rapid changes in the industry is
essential to profitability. Our statistics are developed from a combination of primary and
secondary research involving discussions with industry organizations, suppliers,
photoprocessors, retailers, and even other market research companies. Thus, we are able
to discern changes as they occur and adjust the data accordingly.
Page 1

4. Photofinishing News Syndicated Global Market Forecasting Program (2009)
Until 2000, we produced the widely acclaimed annual 350+ page International Photo
Imaging Industry Report, which contained historical statistical data for more than 70
countries and regions. Since the industry was experiencing continuous growth, subscribers
would merely interpolate uppcoming years by extending trend lines. After 2001, as film
sales peaked and began to decline and digital began its growth, this approach become
unreliable. Reacting to requests from subscribers, we began our current forecasting
service, developing sophisticated models for this purpose. These models, which we
consider “worksheets-in-progress” are available to you for incorporating into strategic and
tactical plans, internal and external presentations, and your own business models. They
are modified by monitoring the actual market size for previous years and through feedback
from subscribers.
What Makes Our Program Special?
In addition to covering the worldwide consumer and professional photo-imaging industry for
more than 25 years, Photofinishing News has been providing consulting services to
international companies. We have developed a global network of industry veterans who have
extensive personal relationships with industry members. Consequently, we can apply our
combined group experience to prepare market estimates, and you have access to that
knowledge for interpreting the statistics.
Knowing what technologies are available today, as well as what is being developed, allows
us to provide statistics broken out by technologies and also to look ahead at how new
introductions will alter our forecasts.
As a subscriber, you receive more than merely numbers. You get the benefit of hundreds of
combined years of experience, estimates and forecasts built from sub-regions and key
countries worldwide, ongoing adjustments based on input from other subscribers, and
complete statistical models which you can modify to fit your own business plans.
Our consulting services can also provide valuable additional information and data about
specific market segments. You can tap the resources of our experts in different parts of the
world to learn about trends, major photoprocessors, etc. In addition, we can prepare a
focused market research study specifically for your needs and interests, or assist you in
developing a strategic business plan. The qualifications of our various team members can
be viewed on our Website: http://www.photo-news.com. Please request a quote
Can I Afford to Subscribe?
This program was structured to be very cost-effective, providing you with as little, or as
much, data as you want. As shown on page 12, you can start with a “micro” approach
reviewing only a small segment of the market, evaluate its usefullness, and then acquire
more as needed. This “pay-as-you-go” approach. Our team members can assist you in
defining which segments you should acquire to provide the information that you need, or in
creating the optimum program for your needs within your budget. In today’s economic
environement, can you afford not to have these tools so vital in helping you make the
necessary decisions. See what our subscribers say on page 13.
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5. Photofinishing News Syndicated Global Market Forecasting Program (2009)
Component/Category Content Description
A1 Cameras
2000 - 2013
This provides the number of
film and digital cameras
being sold in the regions
and sub-regions as well as
the installed base. Camera
types include Digital Still
Cameras, cameraphones, film
cameras and single--use-
cameras (film).
Estimates of those being
used for consumer and
non-consumer applications
are included
In addition, the numbers of
exposures per year are
calculated from the number
of cameras in operation
(installed base) and number
of exposures/camera/year.
These numbers take into
consideration households with
multiple cameras, and form
the foundation of many of
the models used by other
categories/ components.
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6. Photofinishing News Syndicated Global Market Forecasting Program (2009)
A2 Films
2000 - 2013
This file covers the sale of film,
both in rolls and as single-use-
camera (film-with-lens) models.
Besides color neg-ative types
(35mm and APS for consumer
use and 120/2220/other and 35mm
for professional use), this file also
looks at B&W and color
reversal/slide types in addition to
instant.
Exposure estimates are derived
for the various film formats for
both the consumer and professional
segments. This is used in the
development of our prints-from-
films data.
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7. Photofinishing News Syndicated Global Market Forecasting Program (2009)
B1 Consumer Labs
2000 – 2013
This file includes all
Central Photoprocessing
Labs – broken out by
wholesale/captive, mail-
order and online.
B2 Professional Labs
2000 – 2013
These photoprocessing labs
are engaged primarily in
business-to-business with
a breakdown for school
and mass-portrait, social/
portrait and commercial
labs, as well as minilabs
serving mostly business
customers. A total includes
both amateur and pro-
fessional labs.
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8. Photofinishing News Syndicated Global Market Forecasting Program (2009)
B3 Minilabs
2000 -2013
Defining minilabs as printers
requiring an operator, this
file breaks out sales and
population by analog,
hybrid and digital as well
as by new machine and
refurbished/used/upgraded
(a digital carrier installed)
models. These numbers
are further divided into
machines that have a
productivity greater or less
than 900 prints/hr. Both the
number of machines and
number of outlets/locations
are calculated, providing
the trend in number of
machines/outlets. This data
is broken out by output
capacity for digital with
analog separate.
The number of prints/day/
machine for the two
production capacities is
estimated, from which the
prints/year/machine in each
region/sub-region/country is
calculated. This is cross-
referenced with the B6 file,
which has print numbers
derived from the installed
base of film and digital
cameras (including camera-
phones), using assumptions
for the number of exposures/
camera/year.
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9. Photofinishing News Syndicated Global Market Forecasting Program (2009)
B4 Kiosks
2000 - 2013
Our kiosk file is separated into
printing kiosks (those used for
85% or more printing from an
attached/ integral printer) and
input/order kiosks (those at
which fewer than 15% of the
prints are produced from an
integral/attached printer). The file
contains unit sales, unit
population, prints (from 4x6"
units and from 5x7" and greater
units) and estimates of the
media (inkjet or thermal)
consumed. We have assigned
estimated median values to the
units and prints for overall
market size calculations. Those
kiosks which serve as input
stations are sending orders to
central labs, minilabs or
onsite/remote digital printers.
These are the same printers that
would be outputting images
scanned from film.
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10. Photofinishing News Syndicated Global Market Forecasting Program (2009)
B6 Prints
2000 - 2013
Our most comprehensive file, this
covers consumer and
professional prints from film and
digital images. We have broken
the number of consumer digital
prints (separate calculations for
those gen-erated from Digital
Still Cameras, Cameraphones
and Sharing) into printing channels:
home, online (separating prints
at retail and at central labs), at
retail (separating prints made
onsite and off-site) and kiosks
(developed in B4).
Professional prints cover film,
social/portrait digital and the
output of digital photowriters.
From these numbers, the total
media usage for silver halide,
inkjet and thermal media are
calculated. Professional print
estimates are by silver halide
and inkjet/dye sub.
Allocations by print sizes are
under development.
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11. Photofinishing News Syndicated Global Market Forecasting Program (2009)
B7 Personalized Photo
Products
2000 - 2013
This file includes con-
sumer DVD/CDs, photo-
books, greeting cards,
calendars, posters, and
other personalized photo
products, such as gift
items.
There is a dearth of data
available in some of the
regions/sub-regions, so
this file is considered a
work-in-progress, with the
estimates for various
product groups still under
development. The U.S.A.
section, however, has
been completed.
Professional photobook
statistics will be intro-
duced in 2009.
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12. Photofinishing News Syndicated Global Market Forecasting Program (2009)
Individual Charts
We are now offering to
provide individual charts
upon request.
For use in public pre-
sentations, these charts
will not provide forecasts
beyond 2011. However,
for internal use only, we
will provide any years
from 2000 to 2013.
The charts will only cover
information of one region/
subregion/country.
Individual Charts
With Data
Charts with data are
also available, with the
same restrictions as
those without the data.
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13. Photofinishing News Syndicated Global Market Forecasting Program (2009)
Program Options
Page 11

14. Photofinishing News Syndicated Global Market Forecasting Program (2009)
Program Pricing
Standard Program Extended Program Both Programs
Single Excerpts
Components/Categories All Single Single All Region Single Graphs
Graphs
Regions Region Country Regions or Sub- Country with Data
Each
Region Each.
Image Taking
A1 Film and Digital Cameras $ 5,500 $ 1,100 $ 750 $ 7,500 $ 1,650 $ 750 $ 75 $ 375
A2 Films $ 3,500 $ 700 $ 550 $ 5,500 $ 1,050 $ 550 $ 55 $ 275
Total A Group (A1 and A2) $ 6,300 $ 1,500 $ 1,050 $ 9,100 $ 2,250 $ 1,050
Image Making
B1 Consumer Central Photoprocessing Labs $ 3,000 $ 1,000 $ 500 $ 5,000 $ 1,500 $ 500 $ 50 $ 25
B2 Professional Central Photoprocessing Labs $ 3,000 $ 1,000 $ 500 $ 5,000 $ 1,500 $ 500 $ 50 $ 25
B3 Minilabs $ 6,000 $ 1,800 $ 900 $ 9,000 $ 2,700 $ 900 $ 90 $ 45
B4 Photo Kiosks $ 6,000 $ 1,800 $ 900 $ 9,000 $ 2,700 $ 900 $ 90 $ 45
B6 Photo Prints $ 8,000 $ 2,400 $ 1,200 $ 12,000 $ 3,600 $ 1,200 $ 120 $ 60
B7 Personalized Photo Products $ 5,000 $ 1,400 $ 700 $ 7,000 $ 2,100 $ 700 $ 70 $ 35
Total B Group (B1, B2, B3, B4, B6 and B7) $ 21,700 $ 6,500 $ 3,300 $ 33,000 $10,000 $ 3,300
Combined A & B Group Price $ 25,000 $ 7,100 $ 3,900 $ 37,500 $10,900 $ 3,900
Notes:
1. 20% discount can be applied for orders of more than one Country
2. 20% discount can be applied for orders of more than one Graph
3. 20% discount can be applied for orders of more than one Graph w/ data
Contact us for individual quotes.
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15. Subscriber Comments
“This is the only true global program that probes into sub-regional data, including
analyses of many individual countries,” states Ken DeAngelo, Vertical Market
Analyst, IPG at Hewlett-Packard.
Ina Hilker Director of Business Research at Felix Schoeller notes, “ we rely on
the Photofinishing News data because of its depth and we get a chance to
discuss the assumptions being made in developing the forecasts.”
“The first-hand knowledge that the Photofinishing News Team has of the trends
and activities occurring in countries and regions around the world enhances the
robustness of our plans and analysis, especially for the professional and China
markets” says Ed Monahan Worldwide Strategy Director, Eastman Kodak.

16. Besides this Syndicated Global Market Forecasting Program, our
talented diversified and experienced team provides Specialized/Custom
Market Research and Consulting Services, publishes industry Market
Reports and Periodicals in English and Chinese, and offers Marketing
Communication and Publicity/PR Services.
Multiple Offices in the U.S.A., Europe and China, with affiliates worldwide.
Photofinishing News International Consulting Group
10915 Bonita Beach Road, Suite 1091, Bonita Springs, FL U.S.A. 34135
Tel: (239) 992-4421 Fax: (239) 992-6328 www.photo-news.com