![Name of Student: DEWANSHU KUMAR<br />Roll Number: 60<br />Specialisation: MARKETING<br />Programme: PGDM- A<br />Name of the Organisation: HDFC AMC(SALES PROFILE)<br />Date of Joining: 06/05/2011<br />Title of Project: MUTUAL FUND INDUSTRY & FUND COMPARISION WITH RESPECT TO HDFC MUTUAL FUND<br />Name of Guide: SREERAM MANI<br />Contact Details: 9920049267<br />PROJECT PROPOSAL:<br />Introduction: <br />The origin of mutual fund industry in India is with the introduction of the concept of mutual fund by UTI in the year 1963. Though the growth was slow, but it accelerated from the year 1987 when non-UTI players entered the industry.In the past decade, Indian mutual fund industry had seen a dramatic imporvements, both qualitywise as well as quantitywise. Before, the monopoly of the market had seen an ending phase, the Assets Under Management (AUM) was Rs. 67bn. The private sector entry to the fund family rose the AUM to Rs. 470 bn in March 1993 and till April 2004, it reached the height of 1,540 bn.Putting the AUM of the Indian Mutual Funds Industry into comparison, the total of it is less than the deposits of SBI alone, constitute less than 11% of the total deposits held by the Indian banking industry.The main reason of its poor growth is that the mutual fund industry in India is new in the country. Large sections of Indian investors are yet to be intellectuated with the concept. Hence, it is the prime responsibility of all mutual fund companies, to market the product correctly abreast of selling.<br />Purpose of Research / Study: <br />,[object Object]](https://image.slidesharecdn.com/projectproposal-110802144845-phpapp02/85/Project-proposal-1-320.jpg)
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Project proposal
- 2. To understand the network of HDFC AMC which consists of:
- 4. Distributors
- 8. Reports: Analysis of performance based on various parameters
- 9. www.hdfcfund.com: For latest updates
- 10. Application Forms: To be filled by investor
- 11. Product Presentations: The whole database of product knowledge including various products of HDFC like :
- 12. Debt funds
- 13. Equity funds
- 14. Balanced funds
- 15. Gilt funds
- 17. To analyse the functions of HDFC AMC with respect to mutual fund
- 18. To understand the buyer as well as seller side
- 21. Completion of Data Analysis: 25th June <br />