Since 2011, aims to create and share the best trail running experience in Turkey. Consists of short trail races and a kids event (Bambi Run) for ages 4-12. Located Belgrad Forest, 25min drive from Istanbul center. Organised by Macera Akademisi - MCR Racesetter
1. The BEST TRAIL RUNNING EVENT in
TURKEY
4K - 14K – Bambi
2020
8 March & 22 November
2. EVENTS ANNUALLY
TOTAL competitotrs + audience
BAMBİ x3 ages , 4K, 14K, 10K TOTAL DIFFERENT RACES
TOTAL *(01.01-31.10.2019) ** compared below with 2018
The supreme short trail race in the city of Istanbul,
Created and organised by Macera Akademisi Racesetter
TOTAL
IMPRESSIONS
4. RUN LIKE A DEER
Unique trail running experience + stunning event
+ comradeship & family friendly athmosphere
A/B GROUP
PARTICPANTS
Highest investors to running gadgets.
Experience First
Trail running event by trail runners
theGeyik Way
Of course, start,
refrashments, finish
line, finish treats, day
out in the forest,
celebrating,
eco-responsibility,
Running…
Share
Trail running passion
5. 4-6 Age – 400mt
7-9 Age – 700mt
10-12 A. – 700mt
Races | Bambi Koşuları THEY HAVE A RIGHT TO RUN
3 different age categories & starts
2 distances
Side activities
500-700 kids participate annually
Making Geyik Kosulari a real familly event, not only running race.
6. Race | 4K
51% WOMEN
PARTICIPATION
Highest rate in Turkey sice Nike Women only races.
ENTRY POINT for TRAIL
1 out of every 3 participant of 4K Race run 1st or 2nd ever running race
A FAMILY RACE
Families encourge young and elder members to
excersize in the nature.
7. Race | 14K The MOST POPULER DISTANCE
Of the Geyik events. Challenging multi terrain trail.
FINISH IF YOU ARE A
RUNNER in ISTANBUL
The cult of Geyik Koşuları is obvious. A race to
tick, and many return back to improve results
or richroll in the joy. 14K4KBAMBİ28K
%39
%38
%16
%7
9. Geyik Koşuları Runners Profile
MEDIUM AGE GROUP
75% of all runners age range 25-44
KIDS
About 700 Bambi is
running per year
AB GROUP PROFILE
70% of the participant is composed of
groups A and B, whose income level is
high and the majority of them higher
educated and they are ready to spend..
FEMALE
40% of all participants
GEYIK ADDICTS
Number of participants in more than one
race in the last two years: 1200
Organic WoMM
30% of registrations run their first
Geyik Koşuları
10. More female run with us ...
Women RISE in Geyik Koşuları
201720162015
%32
%34
%36
%38
%62
%64
%66
%68
2018
%38
2019
4K
51%
4K
50%
4K
50%
4K
49%
4K
47%
11. Event Location: Belgrad Forest, Geyik Ranch
SOLIDARITY AND FRIENDSHIP
Geyik Koşuları, always provides a peaceful atmosphere in the nature to all
participants with the motto of ‘do sport forgivingly and friendly’ from the
beginning. Women, children and families experience this unique
environment around the unifying force of sport.
12. Annual total charity share from
registration revenue in 2018 & 2019:
22.915 TL
Charity Partner: Turkish Autism Foundation
13. Communication Metrics
29.288 Active competitor database*
950
600
Number of participants expected in one event
+ 5,000,000
*by 10.01.2020
At least 3 e-mails sent to competitors per race
2019 Social Media Impression*
Major accounts of Macera Akademisi counted below. 6
more race accounts to include.
01.01.2019 – 31.12.2019
OTHER COMMUNICATION TOOLS
Partners, Newspaper, Magazine, Radio partners, Posters, Flyer, Road banners
Number of guests expected in single event
1550 Total number expected in single event venue
1,898,647 3,081,469
15. Geyik Koşuları Event Area – Bambi Engaments
Animators
Shelter Design
Çocuk Oyun Alanı
Kids Play area
Earth Games
Earth Games
Face Painting Kids Game