It’s a new term, sometimes deemed sensitive topic, somewhat overwhelming and up until now none of our business, not our responsibility, not on the radar. What is accessible tourism? What can we do? This is a presentation prepared and delivered via online webinar by Global Ballooning's, Despina Karatzias and Kiff Saunders together with special guest Charlie Spendlove from Scope Victoria to explore: - How this market is being under serviced - What it means to be accessible - What has been done by others - Opportunities for tourism businesses - Why you need to make it your business

1. Accessible Tourism - It’s all of our business
Making the impossible, possible

2. Inclusion is the driving force, not accesibility
Accessible Tourism is about the mainstream industry embracing the market

3. Challenging the pre-conceptions: what do you see?
We are all subject to our past experiences and our habitual ways of thinking

4. Challenging the pre-conceptions: what do you see?
Artist living with disability, Alexsandro Palombo has drawn Disney heroines with disablities to highlight
inequality that people living with disability often face in everyday life.

5. Challenging the pre-conceptions: what do you see?
A Google MUST - Sue Austin TED talk

6. Challenging the pre-conceptions: what do you see?

7. Challenging the pre-conceptions: what do you see?

8. One size does
not fit all…
Living with disability is not
just about wheelchair access

9. “It is recognised that people living with disabilities still
remains a group that is not taken into consideration in
the tourism industry and hence this market, requiring
special needs is often neglected, not understood and
therefore the expectation,desire, motivation and most
importantly satisfaction of this group is affected, and
sadly neglected.”
Source: UK Disability Discrimination Act Tourism

10. Discrimination case
against coach
company Murrays...
“
It really is the principle. Right
now the legislation says the
only way standards can be
enforced if there are breaches
and people individually file a
complaint”
“It’s not about me - its about
making sure the standards are
complied with - it’s about
people’s human rights”
Julia Haraksin after winning case
Source: Sydney Morning Herald

11. What are you missing?
Improving access means tapping into a large and growing market.

12. Did you know?
88% of people living with
disability take a holiday each
year - that accounts to 8.2
million overnight stays

13. Did you know?
The average group size of people with disability is 2.8 people for overnight trip and 3.4 for a day trip

14. We have an ageing population increasingly effected by disabilities - Retiring younger, living longer
Did you know?
Accessible tourism market does not necessarily mean wheelchair users.

15. The total tourism expenditure attributable to this market is 8
billion per year or 11% of overall tourism expenditure.

16. First Global Ballooning/ Burt & Davies Flight /Scope Flight –
Video: https://www.youtube.com/watch?v=Gvc7SFtrcaY

17. Kiff Saunders, Owner/Pilot Global Ballooning Australia

18. Charlie Spendlove, General Manager Product, Brand and
Marketing, Scope Victoria

19. Tourism Victoria:
Accessibility
Resource Kit
What are you missing?
Explore your local area
Make low cost changes
Assess building and
facilities
Describe your business
Promote your business
Develop a Business Plan

21. www.globalballooning.com.au
www.facebook.com/globalballooning