What You Can Do To Better Your Business Results By Using Mobile Website and Applications... http://forsmarterbuyers.com

2. Mobile Apps Report – “What Every Business Must Know About Mobile Apps?”
Copyright, Legal Notice and Disclaimer:
This publication is protected under the US Copyright Act of 1976 and all other applicable
international, federal, state and local laws, and all rights are reserved, including resale rights: You
are not allowed to give or sell this Guide to anyone else. If you received this publication from
anyone other than www.HearAndProfit.com, you've received a pirated copy. Please contact us
via e-mail at support at Support@HearAndProfit.com and notify us of the situation.
Please note that much of this publication is based on personal experience and anecdotal
evidence. Although the author and publisher have made every reasonable attempt to achieve
complete accuracy of the content in this Guide, they assume no responsibility for errors or
omissions. Also, you should use this information as you see fit, and at your own risk. Your
particular situation may not be exactly suited to the examples illustrated here; in fact, it's likely
that they won't be the same, and you should adjust your use of the information and
recommendations accordingly.
Any trademarks, service marks, product names or named features are assumed to be the property
of their respective owners, and are used only for reference. There is no implied endorsement if
we use one of these terms.
Finally, use your head. Nothing in this Guide is intended to replace common sense, legal,
medical or other professional advice, and is meant to inform and entertain the reader. So have fun
and enjoy the report
.
Copyright © 2012 HEARANDPROFIT Publishing. All rights reserved worldwide.
HearAndProfit Publishing www.ForSmarterBuyers.com (517) 962-1747

3. Mobile Apps Report – “What Every Business Must Know About Mobile Apps?”
HearAndProfit
DERRICK ALI, Publisher
Call Us: (517) 962-1747
Email Us: derrick@hearandprofit.com
Visit Us Online: www.HearAndProfit.com
ABOUT HAP
HearAndProfit Publishing www.ForSmarterBuyers.com are the creators of marketing
assets, trainings, and online tools highly-recommended by leading online
professionals. HAP provides expert training, support via consulting services for
marketing/sales-development, mobile websites, premium email/text software, online
videos, ebook reports, and mobile-applications for local businesses.
Our mission is to provide offline businesses with state of the art strategies that allow
them to instantly connect with their customers (wherever they may be - online or off)
delivering valuable content-rich offers for our clients in a truly irresistible way.
Introduction
Unless you’ve been living under a rock, you know that mobile marketing is the
absolute HOTTEST form of marketing that there is to date, and for good reason.
Mobile marketing allows you to connect with people that are actually interested in
your types of products or services on a whole new level.
HearAndProfit Publishing www.ForSmarterBuyers.com (517) 962-1747

4. Mobile Apps Report – “What Every Business Must Know About Mobile Apps?”
Think about it. When you leave the house, what are the 3 things that you just about
ALWAYS take with you?
1. Your Keys
2. Your Wallet/Purse
3. Your Phone
4.
We wouldn’t think of leaving the house without our phones, especially our smart
phones.
With our smart phones we can make calls, get directions, order flowers, find a place
to grab a bite to eat, manage our business and even find local businesses (like yours)…
all while we’re on the go.
• There are 5 times more mobile devices in the world than there are desktop computers.
• There are more mobile devices in the world than there are cars
• There have been 10.9+ Billion App Downloads
• Mobile Marketing is expected to increase by 66 times in 2013
• Demand for download-able Apps is expected to peak in 2013
• One half of all local searches are performed on mobile devices
• 51% of local searches are performed on mobile devices…
What’s the difference between a mobile website and a mobile
app?
A mobile website is an optimized version of your website that should ideally only
contain the relevant information that someone would need when they’re looking at
your business’s website on their mobile phone.
It should not contain everything as people looking at your website on their mobile
phones do not need ALL the information that you have on your standard website.
You should always think about it from the stand point as if you were searching for a
business like yours on YOUR mobile phone.
“So what would I be looking for on my site if I was
viewing it on my mobile phone or i-pad?”
HearAndProfit Publishing www.ForSmarterBuyers.com (517) 962-1747

5. Mobile Apps Report – “What Every Business Must Know About Mobile Apps?”
The answer is usually just the basic important facts such as:
- Business Location
- Business Hours
- Directions
- Products
- Services
- A Click to Call Button (so they click a single button to call your business)
- Special Deals
With a mobile website, a user should be able to either go directly to your mobile site
from a mobile search engine, QR code or by them entering your standard website,
which automatically redirects to your mobile site because your site detected that the
visitor is coming from a mobile phone. (If you don’t know how to do that, don’t
worry! We can help!)
A mobile app on the other hand is something the user actually downloads onto their
smart phone. Apps are downloaded from App Stores, also known as App Markets. The
largest App Markets in no particular order are the Apple App Store, the Android Market
the Blackberry App World and the Windows Phone Marketplace.
What Does an App Do That a Mobile Website Doesn’t?
While an app can pull information from the internet, much like a mobile website, one
of the big differences is that it can be accessed without an internet connection.
In addition, mobile apps also allow you to send notifications to your customers. This
is great to be able to let them know about:
1. Upcoming events
2. Special promotions and discounts
3. Important news and updates
In addition having a mobile app can also:
1. Provide step by step directions via their phone’s GPS
2. Brand your business
3. Help you to be found in the App Stores
4. Separate you from your competition
5. Engage your customers through your social media
channels
HearAndProfit Publishing www.ForSmarterBuyers.com (517) 962-1747

6. Mobile Apps Report – “What Every Business Must Know About Mobile Apps?”
One of the BIGGEST advantages of a Mobile App is something called PUSH
Notifications…
OK … So What Exactly is a PUSH Notification?
Glad you asked!
A push notification allows you to send messages to the people that have downloaded
and installed your app… here’s the best part… Even when the app isn’t even open!
Now, you can’t just go spamming those that have
downloaded your app. It still needs to be relevant to your
business and that they have opted in to subscribe.
One of the most powerful features of having an app is to
be able to Geo-Target those that have your app installed.
What does that mean you ask?
Imagine someone getting in a certain range of your
business when all of a sudden they hear that they have a
notification on their phone. They look at their phone to
see that your business (which “just happens” to be right
around the corner from where they are…) is offering them
a special deal if they come in now.
Do I Need a Mobile Website AND a Mobile App?
Many people may have different answers to this question. My take on it is
ABSOULUTELY.
Why?
Because if people are going to look for you online, you DO NOT want to send them to
your regular website. It is simply UNPROFESSIONAL and a HORRIBLE IDEA to send
people on their mobile phones to your standard website.
By not having a mobile website you are just asking for people looking for a business
like yours (or your actual business) to get off of YOUR website, and find a mobile
friendly website (your competitor’s) instead.
HearAndProfit Publishing www.ForSmarterBuyers.com (517) 962-1747

7. Mobile Apps Report – “What Every Business Must Know About Mobile Apps?”
People on their mobile phones want information fast. They don’t have time to scroll
all over, zoom in and out and look all over to try to find info about your business.
So that is an absolute must.
When it comes to a mobile app, you are creating a better experience for your
customers and really getting your brand out in to your market and creating a sense of
loyalty from your customers to your company.
Think about it. A mobile website, while necessary, is something that your users go to
when THEY want to. By having them download your app, you can now communicate
and engage your customers when YOU want to.
What Kinds of Businesses Need a Mobile App?
The simple answer to this is any business that has repeat
customers or any business that gets a lot of foot traffic. The
more a customer is likely to frequent your business, the
higher the chance is that YOUR business NEEDS a mobile app.
A roofing company, for example, does not have a frequent
repeat buying customer. You only need a new roof every 15-30
years. Yes, you might be called in for some repairs due to
storm damage or something of that nature, but all in all,
you’re not getting the repeat business that say, a coffee shop
or restaurant would expect.
So while businesses that sell higher ticket items that are less frequently purchased are
generally not a good candidate for having a mobile app, it is not always the case.
A great example of this is Car Dealerships.
A mobile app is a great way to get people coming back to your business. Car
dealerships frequently hold special events where they give a way prizes to lure people
in to their dealership to acquire fresh new leads. Why not have them download your
mobile app as a part of their entry into the contest?
Or how about offering a free oil change to entice them to download? Why would a
car dealer want to do that?
Well, it’s obvious. They either want to communicate to people that have not yet
become a customer so that they will become one, or they want to get their current
customers coming back and a mobile app is a great way to do both.
HearAndProfit Publishing www.ForSmarterBuyers.com (517) 962-1747

8. Mobile Apps Report – “What Every Business Must Know About Mobile Apps?”
With a mobile app, they can send out notifications on special offers & car giveaways
to get more people back in the door to look at vehicles or even get people to come
back more frequently to maintain their vehicles.
That is just one example of how a business with a higher end product that does not
have a high frequency of repurchases can benefit by having a mobile app.
Restaurants are another great example. People often frequent the same
restaurants. Having your own mobile app is a great way to let people know about
your latest specials, your menu items, to give them GPS directions to your restaurant,
let them know about special events, to even send them specials through push
notifications to get them coming back more often and even to let them see when
their friends are at your restaurant!
While those are just 2 examples, you can see that most businesses would GREATLY
benefit by having their own mobile app. If your still wondering if your business can
benefit from its own mobile app, give us a call or shoot us over an email and we’ll
glad to see if it’s a good fit for you and your business and let you know which
functions we think would be a best fit for you and your customers.
How Much Does a Mobile App Cost & What Should I Do Next?
The cost can vary depending on the complexity of the application. We know you
probably don’t know where to start with building a mobile app, and we wouldn’t
expect you to. That’s what we’re here for!
Get in touch with us today and we’ll go over all of our different options and discuss a
custom tailored mobile app that’s right for your business to help you promote your
brand, increase customer loyalty, obtain new prospects, engage those prospects so
you can turn them into customers, provide a better experience to your customers and
in the end, bring in more revenue as a result.
We look forward to helping your business become more profitable!
Are you interested in learning more about having a mobile application created for
your business? Great! Then Call us for your no-cost no-obligation 20 minute
consultation by phone!
Cheers,
Derrick Ali
(517) 962-1747
HearAndProfit Publishing
www.ForSmarterBuyers.com
HearAndProfit Publishing www.ForSmarterBuyers.com (517) 962-1747