Bukalapak is one of the largest ecommerce platform in Indonesia. This is the first deck that created by Bukalapak founders to pitch in Jakarta Ventures Night 18 March 2011.

1. Presented in: Jakarta Ventures Night, 18 March 2011

2. Arief Nugroho
Community Manager
• Experienced in
interacting in online
community (top poster
at an Indonesian cyclist
online community forum)
• Avid mountain-bike rider
• ITB graduate
Achmad Zaky
CEO
Fajrin Rasyid
CSO
• BCG consultant having
wide experience in
strategy, operation, and
financial in different major
industries
• ITB Best Student
(Summa cumlaude, 4.0
GPA)
• 4 years experience in
tech development
• 4 years experience in
managing technology
ventures
Nugroho ‘xinuc’
CTO
• Technology Architect
• IT ITB graduate
• Expert in Ruby & High
performance Programming
• 5 year experience in
System Architecture
Meet our core team

3. What is Bukalapak.com
• C2C marketplace
• The Largest Bike marketplace
Bonny Osborn
”One of top sellers in Bukalapak. He get many
buyers from Bukalapak. Because of too many
demand, he often increases the price of his
products. For him, buyers are KING.”
Joko Prayitno
”He works full time via Bukalapak by selling bicycle parts &
stuffs. He had been worked in previous company for 3 years.
His earning are bigger than what he got in previous
company.”

4. Introduce our interface

5. We are consistently growing...
Source: Google analytics
Pageview is increasing
steadily... ...as well as pageview per user
5mio
Feb10 Feb1
1
May10 Aug10
0
Nov10
4.6mio
1.4mio
8.7mio
58x
10mio
7.5mio
2.5mio
2.9mio
Nov10Aug10
2x
Feb10 May10 Feb11

6. and outpacing other ecommerce sites
Note: as of March 2011
Source: Google analytics, Alexa
Pageview / user
Users are willing to spend longer time in bukalapak.com
Ecommerce 1 Ecommerce 2 Ecommerce 3

7. # employees
...with lower cost
Ecommerce 1 Ecommerce 2

8. ...and large base of transaction...
Average selling price
IDR 2,000,000
x
# of daily transaction
50 – 100 Daily transaction
value
IDR 100~200
million

9. 400K daily pageviews
Average CPM
$1.5
x
Daily Potential
Revenue
$ 600
...providing opportunity to monetize

10. ...currently, we are profitable