1. Deepa Rama Hegde
deeparah@marshall.usc.edu| (213)322-4454|Linkedin: www.linkedin.com/in/deeparamahegde
Objective
Seeking internship positions for Summer 2017 in the field of Business Analytics and Data Analysis
Education
MS, Business Analytics, Marshall School of Business, University of Southern California Expected Dec ‘17
Member: Marshall Data Analytics Club
Graduate Student Assistant to Director of Metro Transportation (METRANS)
BE, Information Science and Engineering, CMRIT, Visvesvaraya Technological University Sep’10-Jun’14
Rank: 2nd for the Dept. of Information Science, secured 8th and 7th ranks GPA : 3.92
at the university level in 3rd and 4th semesters respectively
Skills
Programming Languages: R, SQL, Python (numpy, matplotlib, pandas) ,C, C++, JAVA, SAS Base Programming
Data Exploratory analysis: Data Cleaning (R: dplyr, lubridate, stringr)
Visualization: Capture trends and unusual behavior (R: ggplot2, ggvis), Tableau, SAS, MS Excel (Pivot tables), spatial visualization
Data Modeling: SAS Studio, Tableau (Linear Regression, Correlation Analysis, Binary Logistic Regression, Rapid Predictive Modelling)
Optimization: Linear and Non-Linear Optimization
Tools: MS Word, MS PowerPoint, MS Excel, Teradata, Data Stage, MySQL
Others: Dale Carnegie Personal Branding
Professional Experience
Hewlett Packard Enterprise Aug ‘14-Jun ‘16
Data Engineer, Analytics and Data Management
§ Analyzed real time Data using SQL and Data Stage Director, Enhanced jobs for handling duplications of data in database systems.
§ Developed UNIX shell scripts to enhance processes handling data and files leading to significant saving of space consumption
§ Managed large volumes of data in batch processes for a telecom domain project and maintained databases
§ Worked on several automations in multi daily reporting to clients and code deployments by curating advanced SQL Queries
§ Recognized and appreciated as “Making a Difference: Execution” by managers 4 times for dedicated contribution in the project,
especially during critical deployments
Data Analytics Projects
Outbrain Click Prediction: Analyzing web content platform “Outbrain” to understand users’ behavior to predict the next video a user
watches of the recommendations Oct’16 - Present
311 Call Center Tracking Data for City of Los Angeles: With a team of 5, scraping 311 Call Centre data, performing analysis and
visualization techniques to provide suggestions to City of LA about customer behavior to improve customer service Nov’16 - Present
Pursuit of Happiness: Conducted surveys to collect data from people about different parameters such as demographics, social media
behavior, lifestyle etc. to determine what makes people happy Nov’16 - Present
Blockbuster Movie Predictions: Applied data exploration on scraped data from different web sources, and built models to predict if new
releases are a potential blockbuster based on IMDb Ratings and Worldwide Gross profits Sep’16 – Nov’16
Adobe Analytics Challenge: Participated with a team of 3, analyzed data from Sony websites and mobile applications to gain insight on
PlayStation 4 sales and suggested improvements Oct’16
Marshall Data Viz Challenge: Participated with a team of 4, performed exploratory analysis on data from Kayak.com. Provided insights by
analyzing the customer behavior and segmentation to improve profits Nov’16
Engineering Projects
Steganography using Genetic Algorithm and Visual Cryptography: Feb’2014-Jun’14
Developed Java code for APIs and represented the project modules in Object Oriented Modelling language to emphasize security issues while
sending information from one computer to another
Digital Placard: With a team of 4, wrote code in Java for a web application with multi-purpose API for customers to book movie tickets,
make reservations, buy/sell products Jan’2013 –Apr’2013
Leadership
Committee Member, Organizing and Planning Committee,5th International Business Analytics Conference Oct’ 16
Member, Organizing Committee, Cultura 2013, CMR Institute of Technology Jan’13 – Mar’13
School Leader, JNV Aug-’08-Jun’10
Service
Volunteer in Blood Donation camp, held by Rotary Club, Sirsi, India Aug’12
Student Volunteer in Awareness about Renewable Energy Systems in rural areas, held by JNV Apr’11