Content, value and the sales process

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Content, value and the sales process

  1. 1. 1 2 3 4 EVALUATING YOUR CONTENT SALES & MARKETING FOR SALES CONFIDENTIAL • APRIL 2010
  2. 2. ROI MARKETING 2 PROPRIETARY & CONFIDENTIAL | 757.301.1814 | deanholmes.me
  3. 3. CONTENT Taking Inventory 3 PROPRIETARY & CONFIDENTIAL | 757.301.1814 | deanholmes.me
  4. 4. 3 Look to Page View Determine if ENGAGE times, based on Content Value for clues Engagement correlates to Conversions Analyze Content, Was there a problem Messaging for perceived with content, UI at value-adjust as needed website? Engagement & Content Analysis 4 PROPRIETARY & CONFIDENTIAL | 757.301.1814 | deanholmes.me
  5. 5. Engagement & Content Analysis Post Level 3 Analyze Content, ENGAGE Messaging for perceived value-adjust as needed Look to your Downloads & Captures if Content based messaging Low Page views Look to Page View indicate issues with times, based on Content target audience Value for clues 5 PROPRIETARY & CONFIDENTIAL | 757.301.1814 | deanholmes.me
  6. 6. sales process value chain e alu hV Conversion of Social Sales Hig Campaigns are realized when User Experience is high Loyalists e lu Va Engagement m Brand obtains their diu “Voice” among Audience Me Content and content is accepted User Social Profiles e alu wV Community Profiles Research begins the Lo foundation of Why you should be in Social Brand Monitoring 6 PROPRIETARY & CONFIDENTIAL | 757.301.1814 | deanholmes.me
  7. 7. ESCALATING CONTENT VALUE Demand Generation 7 PROPRIETARY & CONFIDENTIAL | 757.301.1814 | deanholmes.me
  8. 8. PAIN SOLUTION Customer Pains Clear Goals 8 PROPRIETARY & CONFIDENTIAL | 757.301.1814 | deanholmes.me
  9. 9. ESCALATING CONTENT VALUE Demand Generation 9 PROPRIETARY & CONFIDENTIAL | 757.301.1814 | deanholmes.me
  10. 10. IT’S NOT IT’S ALL ABOUT MARKETING ABOUT REVENUE 10 PROPRIETARY & CONFIDENTIAL | 757.301.1814 | deanholmes.me
  11. 11. Correlation of Sales To Mentions 30.000% 30% Trend indicates a correlation 22.500% 23% Mentions % Change Sales % Change Refine message, content and offer to test 15.000% 15% audience 7.500% 8% 0% 0% Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Category Title 11 PROPRIETARY & CONFIDENTIAL | 757.301.1814 | deanholmes.me
  12. 12. • Twitter • Facebook THANK YOU • LinkedIn {Honored} • Email • Tungle Me • 757.301.1814 12 PROPRIETARY & CONFIDENTIAL | 757.301.1814 | deanholmes.me
  13. 13. CONFIDENTIAL • APRIL 2010

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