4. 3 Look to Page View Determine if
ENGAGE times, based on Content
Value for clues
Engagement correlates
to Conversions
Analyze Content, Was there a problem
Messaging for perceived with content, UI at
value-adjust as needed website?
Engagement &
Content Analysis
4
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5. Engagement & Content Analysis Post Level
3
Analyze Content, ENGAGE
Messaging for perceived
value-adjust as needed
Look to your Downloads
& Captures if Content
based messaging
Low Page views
Look to Page View indicate issues with
times, based on Content target audience
Value for clues
5
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6. sales process value chain
e
alu
hV
Conversion of Social
Sales
Hig
Campaigns are realized when
User Experience is high
Loyalists
e
lu
Va
Engagement
m
Brand obtains their
diu
“Voice” among Audience
Me
Content and content is accepted
User Social Profiles
e
alu
wV
Community Profiles Research begins the
Lo
foundation of Why you
should be in Social
Brand Monitoring
6
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10. IT’S NOT IT’S ALL
ABOUT MARKETING ABOUT REVENUE
10
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11. Correlation of Sales To Mentions
30.000% 30%
Trend indicates a
correlation
22.500% 23%
Mentions % Change
Sales % Change Refine message, content
and offer to test
15.000% 15% audience
7.500% 8%
0% 0%
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Category Title 11
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