1. Making a Commercial

2. Your Task
You will create, research, write, film
and edit a 30-40 second commercial
about a product that you invent

3. QuickTime™ and a
H.264 decompressor
are needed to see this picture.
Sample 1: Energy Mints

4. QuickTime™ and a
H.264 decompressor
are needed to see this picture.
Sample 2: Energy Drink

5. QuickTime™ and a
H.264 decompressor
are needed to see this picture.
Sample 3: Third Dimension

6. The Process
Pre-Production
Production
Post-Production

7. Pre-Production

8. Pre-Production
The most important step
“Poor prior planning leads to
particularly poor videos”

9. Learn Video Shots
3 essential video shots
Long Shot
Medium Shot
Close Up

10. Pre-Production
Learn the Structure of a Commercial
Learn techniques used in Commercials
Write a Pitch
Draw a Storyboard
Create Logo

11. Production

12. Film
Great Equipment!
Remember to use Basic Camera Shots
Mic?

13. Post-Production

14. Post Production
Edit
Voice Overs
Music