A Venture in Oz
•Download as PPTX, PDF•
0 likes•189 views
Power Point presentation for Entrepreneurial Communication class about Oz Winery located in Wamego, KS
Recommended
More Related Content
Similar to A Venture in Oz
Similar to A Venture in Oz (9)
Recently uploaded
Recently uploaded (20)
A Venture in Oz
- 1. A Venture in Oz Diana Bradford
- 2. Brooke’s Winery • Wines made on-site • Oz theme • Retail store • Oz-logo merchandise • Tours • Private wine-tasting parties
- 3. Brooke’s Road to Oz Idea School Family
- 4. Story of Oz Emotional Connection to Oz Everyone Loves Oz-themed Wine! Wine is social thing
- 5. Communications in Oz Written Verbal Listening Express Yourself
- 6. Uncertainty in Oz • Show up? Staff • Make $? • Action plan • Come in? Customers • Make $? • Marketing plan
- 7. The Balance of Oz Life Partners Home Work Dogs Lists Lists
- 8. Influence in Oz “Sales is manipulation of the customer, but we don’t do it in a negative way.” --- Brooke --- • Power of Suggestion works: • Signage • This chocolate is good with this cheese” • Kim’s wine pick is “Ruby Sippers” • Free samples Product placement probably gets more credit than it deserves.
- 10. Technology in Oz Facebook Twitter Website LinkedIn Yelp Online Newsletter – Constant Contact
- 11. Image in Oz Donate proceeds from festival wine garden to area “no kill” animal shelters Re-post and share information from area animal shelters Always try to resolve customer complaints to the customer’s satisfaction
- 12. Advice from Oz THINK Outside Life of the goals box