Howdy!
Healthy school lunch   California   Mostly iPhone   Convenience
1discovery3dev 2design  4launch      5next
1discovery3dev 2design  4launch      5next
1discovery
1discovery             The big debate.                     vs
1discovery
1discovery         Things got sketchy.
1discovery         Things got sketchy.
1discovery
1discovery             Focus groups.
1discovery             Focus groups.
1discovery             Focus groups.
1discovery             Focus groups.
1discovery             Focus groups.
1discovery             Focus groups.
1discovery
1discovery86                                        for Parents                                                           ...
1discovery             Responsibilities
1discovery             ResponsibilitiesConcept         UX & Marketing   Development
1discovery             ResponsibilitiesConcept         UX & Marketing   Development
1discovery3dev 2design  4launch      5next
1discovery3dev 2design  4launch      5next
2design3development           ResponsibilitiesConcept         UX & Marketing   Development
2design3development
2design3development                 Highlights of the process                                      ?Your Basecamp or mine?...
1discovery3dev 2design  4launch      5next
1discovery3dev 2design  4launch      5next
4launch          Pre-launch
4launch              Pre-launch          How long does approval          take?          Who is your app “by”?          Tip...
4launch
4launch          APP-A-LICIOUS.                           SCHOOL LUNCH MADE RIDICULOU SLY EASY.                           ...
1discovery3dev 2design  4launch      5next
1discovery3dev 2design  4launch      5next
5next
5next                         website                                   mobile                  APIs              app     ...
gradybritton.com           @gradybritton                                  Thanks!knuckleheads.net@knuckleheadspdx         ...
Building an iPhone app - AIGA Digital Dialogues
Building an iPhone app - AIGA Digital Dialogues
Building an iPhone app - AIGA Digital Dialogues
Building an iPhone app - AIGA Digital Dialogues
Building an iPhone app - AIGA Digital Dialogues
Building an iPhone app - AIGA Digital Dialogues
Building an iPhone app - AIGA Digital Dialogues
Building an iPhone app - AIGA Digital Dialogues
Building an iPhone app - AIGA Digital Dialogues
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Building an iPhone app - AIGA Digital Dialogues

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A quick tour through concept, focus groups, ux, design, and development of the Choicelunch iPhone app by Grady Britton, the creative agency, and Knuckleheads, the development partner. Includes things we learned and roadblocks to look out for.

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Building an iPhone app - AIGA Digital Dialogues

  1. 1. Howdy!
  2. 2. Healthy school lunch California Mostly iPhone Convenience
  3. 3. 1discovery3dev 2design 4launch 5next
  4. 4. 1discovery3dev 2design 4launch 5next
  5. 5. 1discovery
  6. 6. 1discovery The big debate. vs
  7. 7. 1discovery
  8. 8. 1discovery Things got sketchy.
  9. 9. 1discovery Things got sketchy.
  10. 10. 1discovery
  11. 11. 1discovery Focus groups.
  12. 12. 1discovery Focus groups.
  13. 13. 1discovery Focus groups.
  14. 14. 1discovery Focus groups.
  15. 15. 1discovery Focus groups.
  16. 16. 1discovery Focus groups.
  17. 17. 1discovery
  18. 18. 1discovery86 for Parents Entree4 Day20 Nutrition Very Important Important Moderately Important Slightly Important Not Important Allergens8 Favorites6 for Kids Picture4 Popularity20 Other Very Important Important Moderately Important Slightly Important Not Important cancel lunches sync with calendar print calendar reward program next/same day ordering alert when favorites available email my schedule to me order history 0 2 4 6 8
  19. 19. 1discovery Responsibilities
  20. 20. 1discovery ResponsibilitiesConcept UX & Marketing Development
  21. 21. 1discovery ResponsibilitiesConcept UX & Marketing Development
  22. 22. 1discovery3dev 2design 4launch 5next
  23. 23. 1discovery3dev 2design 4launch 5next
  24. 24. 2design3development ResponsibilitiesConcept UX & Marketing Development
  25. 25. 2design3development
  26. 26. 2design3development Highlights of the process ?Your Basecamp or mine? The iOS calendar Whole pixel alignment, designing for Retina iOS design kits, icon The shapeshifter API Beware of Scope Creeppacks, & pattern libraries
  27. 27. 1discovery3dev 2design 4launch 5next
  28. 28. 1discovery3dev 2design 4launch 5next
  29. 29. 4launch Pre-launch
  30. 30. 4launch Pre-launch How long does approval take? Who is your app “by”? Tips for an efficient approval Apple iOS Human Interface Guidelines
  31. 31. 4launch
  32. 32. 4launch APP-A-LICIOUS. SCHOOL LUNCH MADE RIDICULOU SLY EASY. 7/27/11 12:00 PM
  33. 33. 1discovery3dev 2design 4launch 5next
  34. 34. 1discovery3dev 2design 4launch 5next
  35. 35. 5next
  36. 36. 5next website mobile APIs app widgets POS
  37. 37. gradybritton.com @gradybritton Thanks!knuckleheads.net@knuckleheadspdx goo.gl/mJQvUchoicelunch.com

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