There is a science behind sending good push notifications. This deck outlines that science. Appboy's Marketing Automation platform for mobile apps makes things like behavioral targeting, location targeting, scheduling, A/B testing, push campaign metrics, and re-targeting a breeze. Learn more at: Appboy.com

1. 7
WAYS TO GET
THE MOST OUT
OF YOUR PUSH
NOTIFICATIONS

2. SEGMENT YOUR MOBILE AUDIENCE
Use Appboy’s advanced filtering system to
target a specific segment of users.
1

3. UTILIZE LOCATION TARGETING
Use Appboy’s radius and custom polygon
location targeting for pinpoint accuracy.
2

4. WYSIWYG PUSH COMPOSER
See what your push notification will look like on
iOS, Android, and Windows.
3

5. A/B TEST DIFFERENT VARIANTS
Change the copy of your push message in 6
different ways, and choose the push message
with the highest open rate.
4

6. Send your push on the best day and at the best
time for your users to engage.
5
SEND AT AN OPTIMAL TIME

7. Always check direct + influenced message
opens, and strive the beat open rates on each
subsequent push campaign.
6
TRACK PERFORMANCE METRICS

8. Easily re-target users who did or did not engage
with your first push notification. Ensure an
optimal engagement rate with this tactic.
People don’t always respond the first time.
7
RE-TARGET USERS

9. FINAL THOUGHTS
Don’t rely solely on push notifications. Employ a
multi-channel engagement strategy for best results.

10. FOLLOW ME ON TWITTER!
@APPBOYDAVE
APPBOY.COM