1. Sentiment Analytics - The only way forward 2. So tell me.. What is Sentiment 3. The definition of sentiment is simple - it's how people feel about things 4. Sentiment is universal 5. Even Animals have sentiments 6. There are 2 forms of sentiment Outbursts 7. Emotional & Opioniated 8. Emotional: Love, hate, sadness, anger, and joy are all powerful sentiments 9. Opinions are like belly buttons.. everybody's got one especially customers 10. Customers are pouring sentiments on Social Media 11. No Opinion: This guy doesn't exist in reality 12. Social Media is now…The new Voice of the Customer 13. 39% of Twitter users exposed to a retailer’s tweet made a purchase– Compete 2012 14. Single Tweet can disrupt a brand 15. Negative Customer Feedback on Twitter 16. United airlines breaks Guitar 17. Dave Carrol’s Youtube Videos caused over $180 million worth media damages to United Airlines 18. Modern Customer is empowered with sentiments & social platforms 19. Brands have to listen to their Customers 20. Brands have to listen to their Competition 21. R u Ready to grow Super Brand Intelligence? 22. Than its time to record Sentiments!! 23. Datamatics' SENTIpede 24. SENTIpedeTM is a dynamic, customizable and robust market intelligence solution that ensure swift response to online opportunities and threats. 25. A collaborative blend of man and machine SENTIpede™ adds Insights from unstructured media sources for structured research needs 26. Connect with us at : business@datamatics.com / www.datamatics.com