How To Recruit Patients

1. Week 8
Finding Patients

2. PI Database/Private
Practice
-Private practice database mining
-Have PI and private practice staff work out a
research referral process
-Nurses, other clinicians on staff

3. Referring Physicians
approach them to discuss interest in being sub
investigators
compensation strategies
specialists- what assessments can they do, etc
logistics in regards to referrals

4. advertising
Traditional media
tv
radio
newspaper
get the advertising costs from the budget! (week 6)

5. advertising
online/digital media
google ads
facebook
craigslist

6. long term branding
You are a media company!
promote your therapeutic indications
build up your brand for your medical conditions you specialize in
Have a youtube channel, medium account, or podcast platform to
build up content
capture emails
phone numbers
usually does not require IRB approval (these are not ads)

7. community patient
advocacy groups
Alzheimer’s Association
NAMI
every therapeutic indication has a local chapter (get
involved)
can usually use advertising budget to pay for this

8. patient referrals
word of mouth
encourage patients to refer