The document outlines seven steps for real estate agents to capture leads: 1) Call any phone number provided right away, 2) Email in addition to calling and offer additional property information, 3) Send more details on any specific property inquired about as well as similar options, 4) Set up a regular "drip campaign" with helpful but not overly sales-focused information, 5) Ensure leads are pre-qualified for a mortgage, 6) Respond on social media but also provide contact details to speak directly, 7) Treat all leads with respect.

1. SEVEN MUST DO’S
IF YOU WANT TO
CAPTURE THAT LEAD

2. Seven Must Do’s To Capture That Lead
1. If they give you a phone number, CALL IT right away (or
at least ASAP).
2. If they give you an email, send an email in addition to
calling. (Make sure you OFFER them something in the
email like additional information on properties they might
be interested in, showing appointments, CMA on a home
they’re selling, etc.)
3. If they inquired about a specific property, send them
additional information about that property, as well as
similar properties that are also for sale.
4. Set them up on a “drip” campaign. Just make sure it
provides them with helpful information, is sent routinely
(maybe 1-2 times per month) and isn’t overly “sale-sy”.

3. Seven Must Do’s To Capture That Lead
5. When you talk to them, make sure they have been pre-
qualified – if they haven’t, offer to get them in touch
with a lender.
6. If the lead is via Facebook or Twitter, respond via the
same medium, but make sure you include your
phone number and email in the response, along with
an offer to speak with them in person (or at least over
the phone)
7. Treat EVERY LEAD with respect. Period.