Recommended
Recommended
More Related Content
What's hot
What's hot (15)
Viewers also liked
Viewers also liked (11)
Similar to Market size for hotel exp gen
Similar to Market size for hotel exp gen (20)
Recently uploaded
Recently uploaded (20)
Market size for hotel exp gen
- 1. Calculating market size for h.e.g Hotel Ventures in venture-lab.org
- 2. How do we estimate the market size? We will take the numbers of the biggest company of the world focusing in our targets. In 2011 Groupon sales : 3 000 000 000 $ % of Sales coming from products offered by H.e.g: 65% Market share of Groupon in 2011: 53% Suscribers: 120.000.000 Sales per suscriber :25$
- 3. Calculating marquet size for h.e.g Total market size for groupon bussines model if we know that groupon market share is 53% : 5.660.000.000$ 65% of sales of groupon and similars come from the targets of H.e.g :3.680.000.000$ Increment due different business model . We do not have just a limited amount of experiences per day. 25% Decrement due to less invasive and less agressive márketing actions. 40% 3680+919-1472
- 4. Market size in $ Market size for our target via Groupon 3.680.000.000 style sites Increment due to wider portfolio 919.000.000 Decrement due to marketing tactics 1.472.000.000 less agressive TOTAL Market Size 3.127.000.000