If you are thinking about the 2018 media plan, I'd like to suggest to think about your company Spanish speaking communication too. For advertisement or branded content, M&M fits perfectly you product line and can expand your communication to any Spanish speaking market.

1. Helping the market to make the right purchase.
MEDIA KIT 2017/2018

2. WE UPGRADE
OURSELVES
Share your brand’s philosophy in the Spanish speaking markets (US included)
Get earned media and influencer attention
Attract viewers with online syndication
Go further and reach new audiences
Create demand with content distribution
• PRO AUDIO • MUSICAL INSTRUMENTS• ENTERTAINMENT BUSINESS• LIGHTING

3. ABOUT US
WHO WE ARE
Founded in 2002, Musica & Mercado (M&M) is a content distribution, PR blaster and publication company for
Spanish and Portuguese speaking countries (21). Our audiences are those who sell, rent, buy, and have fun
with entertainment products, such as pro audio, pro lighting, DJ and musical instruments.
WHY WE DO
Because we know the market, we carry out different researches and travel all over the world to keep
updated. M&M provide an extraordinary connection between your brand/company to distributors, dealers,
and influential people. We extend the official communication for international brands to Spanish and
Portuguese speaking countries.
That means, your brand message, products releases, and company will be seen in 21 countries, by end
consumers, distributors, dealers, rentals, and orchestras.
HOW WE DO IT
Through your press releases, company advertisement and the editorial content on our website, iPads/mobile
App, and the free-of-charge distributed magazine.

4. SPANISH IS, BY FAR, THE MOST SPOKEN
NON-ENGLISH LANGUAGE IN THE U.S.
MORE PEOPLE SPEAK SPANISH THAN
ENGLISH
IT IS ESTIMATED THAT MORE THAN 470
MILLION PEOPLE SPEAK SPANISH AS A
NATIVE LANGUAGE
BRITISH COUNCIL | LANGUAGES FOR THE FUTURE REPORT
PEW RESEARCH CENTER | 2011 AMERICAN COMMUNITY SURVEY
CERVANTES INSTITUTE | 2015 REPORT
MÚSICA & MERCADO IS
THE #1 CROSS MEDIA
PUBLICATION IN SPANISH

5. CONNECT
We give MAGAZINE to anyone who likes to reading like this | We give digital information to those who prefer reading this way
MAGAZINE AND DIGITAL MAGAZINE: EVERY TWO MONTHS
Jan Feb Mar Apr May Jun Jul Aug Set Oct Nov Dec
BRAND CONTENT MARKETING
WEBSITE, SMARTPHONE APPS AND SOCIAL MEDIA: UPDATED DAILY
NEWSLETTER: EVERY WEEK
Your brand always connected.

6. AUDIENCE
WHO READS
Pro Audio, Lighting and Musical Instruments sales
professionals
60% of M&M readers have a virtual store with or without
support from MercadoLibre.com (similar to eBay/Amazon)
40% only have physical stores
82.5% have some type of technical assistance inside the store
22.5% Rent equipment (lighting and pro audio)
50% Install sound in churches
23.5 of the stores import some lighting product
42.3% of stores import some audio product
51.5% of stores import some product from M.I
MAGAZINE FORMAT - B2B ONLINE - CONSUMERS AND B2B
• Print - sent free of charge, selected mail
• Virtual magazine powered by Slide Share, Issuu and Calameo
• WhatsApp magazine
• Website
• Newsletter
• Email Blast
• iOS and Android Apps
• WhatsApp headlines
Importers, dealers, manufactures, sales/marketing
representatives
+ Pro light and pro audio professional,
Musicians + end consumers in general
A LITTLE BIT ABOUT OUR READERS
66% of online readers work with pro audio, lighting or M.I
83% consider yourself musician
78% play a musical instrument
84% are graduate from college
27% can read and speak English
63% are decision makers
25 years - average
87% readers are men

7. PREMIUM
PRESS RELEASES &
CONTENT DISTRIBUTION
Share your story & reach new
audiences with the industry's
largest content distribution
network for Spanish influencers.
MAGAZINE ADSDIGITAL ADS
Advertise banners, earn a especial position on
Musica & Mercado website.
App iOS and Android
All digital environment
Advertise, Share your story & reach stores
and rental companies to conquer
Knock on the door of the people that run
the business in 21 countries. Welcome!
• Premium position
• Payed distribution
• Sites, Apps, blogs & social network
• Premium position
• Payed distribution
• Sites, Apps, blogs & social network
• Translation • Translation
• Web Banners
• Magazine Advertisement
OUR PRODUCTS
• Published with priority in M&M
• Send to other medias, blogs
Newsletter para
todo o mercado
de AI&M
Conteúdo personzalizado
para tablets e smartphones
Mídias sociais
e WhatsApp
Revista
completa em
PDF e flip view,
distribuída para
os assinantes
da newsletter
e do site
• Premium position
• Payed distribution
• Sites, Apps, blogs & social network
• Translation
• Web Banners

8. MAGAZINE FORMAT
BRAND COMMUNITY
DIGITAL
▸ +70,000 unique visitors/monthly
▸ +280,000 monthly page views
▸ +74,000 Email Opt-in Database
▸ +60,000+ Social Media followers
28,6K 9K 4,9K 1,2K
PRINT PDF APP FLIP MAGAZINE
5.2 readers per issue Download 1.2 per issue Online access
M&M in Spanish reaches +3,900 music retailers, distributors and manufacturers store managers, considering all professionals in Latin
America and Spain. Our mail free magazine distribution covers all 21 Spanish-speaking countries, including Central America, Mexico,
Argentina and Brazil.

9. BRAND COMMUNITY
M&M TOTAL ANNUAL EXPOSURES
ELEMENT AUDIENCE FREQUENCY TOTAL
M&M Print and Digital Editions 43.700 6 262.200
M&M e-Newsletter 74.000 52 3.848.000
Monthly Page Views 280.000 12 3.360.000
Monthly Unique Visitors 102000 12 1.224.000
Total Annual Exposures 8.694.200
THE MAJORITY OF M&M READERS MAKE KEY PURCHASING DECISIONS
The vast majority of respondents are involved in the purchase process of audio, lighting and M.I related products and services for their organization;
more than six in 10 buy/approve expenditures.

10. PRESS RELEASES
PREMIUM PRESS RELEASES & CONTENT DISTRIBUTION
Free Basic Advanced
Release hosting on musicaymercado.org
(Spanish)
Permanent release hosting on musicaymercado.org
(Spanish) and musicaemercado.org (Portuguese)
Your news are optimized for search visibility on the Spanish’s
most highly-rated news release service, making your brand,
business easier to find.
- Translation English to Spanish/Portuguese Translation English to Spanish and/or Portuguese
-
Release visibility in search engines
and on news sites.
Use the social media sharing technologies of the Spanish’s
most socially-shared release service to help your news go
viral.
- - Inclusion in Google News, Yahoo! News, Bing
US$ 0
per news release
US$ 79
per news release
US$ 120
per news release
Ask for a discount for a yearly payment
GO FURTHER WITH MÚSICA & MERCADO AWARD WINNING SOLUTIONS AND THE LARGEST DISTRIBUTION NETWORK IN THE INDUSTRY
LISTEN TO YOUR AUDIENCES, TARGET AND BUILD RELATIONSHIPS WITH INFLUENCERS, CREATE COMPELLING CONTENT, ENGAGE WITH AUDIENCES ACROSS
CHANNELS
FREE FOR ADVERTISEMENT PLAN

11. BRANDING
BRAND CONTENT MARKETING IN SPANISH
BRANDING LEADERSHIP GENERATION NURTURING
White Paper: With the guidance of our editors and expert contributor writers we create
an informational customer-focused content asset in .pdf format and market it over our
audiences for leads. ✔ ✔
eBook: Same as white paper except we execute in an interactive digital format where
you can provide up to three videos and do “show and tell” along with presenting
customer-focused content. ✔ ✔
Research + Media: We create a 15-20 question survey about a critical issue that we
send to our audiences, and then produce an 8-to-10-page research white paper with the
results that we market for leads. ✔ ✔
Lead Nurturing: We create a 6-email, co-branded lead-nurture program using your
assets (or we’ll create any content you need) that nurtures up to 3,000 of your leads and
turns up to 5 percent of them into hot, sales-ready leads. ✔
Native Advertising: We create a high-visibility home-page post that helps drive traffic to
a custom article page with up to four of your best assets. ✔ ✔
Infographic: We work with you to pull the most insightful data to tell the story of a hot
market segment in an infographic that you can attach your brand and logo to and that is
published as a one-page custom report in our magazines. ✔ ✔
Custom Video: At major industry shows or on standalone basis, our experienced multi-
camera crew with professional editing capability creates a compelling custom video that
we also market to our audiences. ✔ ✔
Social Media Hub: Our editors curate in real time the hottest Twitter, Facebook,
Instagram, and other social media posts for a custom hub that we create on a hot topic to
drive thought leadership and leads. The social media hub is embedded on your site, our
media websites, and you can even embed it on your partners’ websites. ✔ ✔ ✔
PRIMARY MARKETING GOALS

12. REACH AND READERSHIP
MAGAZINE DISTRIBUTIONB2B
• Mexico (36%)
• Argentina (25%)
• Colombia (11%)
• Peru (9%)
• Chile (6%)
• Venezuela (3%)
• Equador (3%)
• Bolivia (1%)
• Uruguay (1%)
• Paraguay (1%)
• Central America and Caribbean (4%)
(Costa Rica, Cuba, El Salvador, Guatemala, Honduras, Nicaragua,
Panama, Puerto Rico and Dominican Republic)
• Brazil - 100% Portuguese
Website, apps, digital magazine, social network and newsletter reach
all countries that speak Spanish/and or have Spanish community
MÚSICA & MERCADO SPANISH AND MÚSICA & MERCADO
PORTUGUESE ARE MAILED FOR FREE TO 9,500 PRO LIGHT/AUDIO/
MUSIC RETAILERS, RENTALS, DISTRIBUTORS AND
MANUFACTURERS.
evista
ta em
view,
a para
nantes
letter
Revista
completa em
PDF e flip view,
distribuída para
os assinantes
da newsletter
e do site
Revista
completa em
PDF e flip view,
distribuída para
os assinantes
da newsletter
e do site
Música & Mercado is also available on:
Print

13. PRINT
MAGAZINE AD PRICE AND SIZE
MÚSICA & MERCADO SPANISH AND MÚSICA & MERCADO
PORTUGUESE ARE MAILED FOR FREE TO 9,500 PRO LIGHT/AUDIO/
MUSIC RETAILERS, RENTALS, DISTRIBUTORS AND
MANUFACTURERS.
Values for each language (Spanish and/or Portuguese)
Ad Size 1 inserction 3 inserctions 6 inserctions
1 Page US$1.995,00 US$1.882,00 US$1.750,00
Double Page US$2800,00 US$2710,00 US$2600,00
1/2 Page US$1069,00 US$1010,00 US$950,00
1/3 Page US$910,00 US$823,00 US$748,00
1/4 Page US$710,00 US$640,00 US$550,00
*Price per issue in U$ Dollars
1 issue
= 2 months
3 Issues
= 6 months
6 Issues
= 12 months
Música & Mercado magazine format is available on:
Revista
completa em
PDF e flip view,
distribuída para
os assinantes
da newsletter
e do site
Revista
completa em
PDF e flip view,
distribuída para
os assinantes
da newsletter
e do site
Revista
completa em
PDF e flip view,
distribuída para
os assinantes
da newsletter
e do sitePrint
Cover 4* Add 25%
Cover 3* Add 15%
Cover 2* Add 20%
Cover 2*/Page 1 Add 20%
Opposite TOC * Add 20%
Guaranteed Position Add 15%
Opposite All Columns Add 15%
*4-color only
We accept credit cards | Wire transferAd Translation: U$ 60.00

14. TRUST
CLIENTS OF MUSICA & MERCADO
Whether you need to build your brand, establish yourself as a thought leader or make meaningful connections, be in-
line with the most powerful brands in the business.
…and much more!

15. MUSICAYMERCADO.ORG
WEB BANNERS
LEADERBOARD
The 728 x90 pixels space offers a strong, presence on any page.
Increase your brand awareness and receive a better response by
advertising on a targeted or broad-reach run-of-site basis.
SQUARE SIDEBAR
These 300x250 pixels run-of-site units show a strong presence.
With ad placement on an article page, text will flow around your
creativity, giving the advertisement added impact.
728 x 90 pixels
300 x 250 pixels

16. MUSICAYMERCADO.ORG
POP-UP BANNERS
INTERSTITIAL UNIT
This bold unit places your advertising message upfront
and center with absolutely no distractions.
300 x 250 or 600 x 640 pixels, no expand, no close button
required.
Max display time of 30 seconds.

17. M.I Newsletter
Lighting Newsletter
MUSICAYMERCADO.ORG
NEWSLETTER
EXCLUSIVE SPONSORSHIP
Ad sizes: 600 x 75 pixels: $ 980/per week
NON-EXCLUSIVE SPONSORSHIP
Ad sizes: 600 x 75 pixels: $ 650/per week
600 x 75 pixels
600 x 75 pixels
Audio Newsletter
M&M Newsletter are sent to +74,000 subscribers, and each newsletter Features a
sponsorship promotion. This proeminente banner (600 x 75 pixels) is ideal for your
product introductions and awareness-building campaigns.

18. ADVERTISE AND GET NOTICED
ONLINE ADS PRICE LIST
PLACEMENT Ad Unit Spec Tenacy Net CPM
Run of Site Site-wide Hi Jack (1 week) US$ 1.600,00 N/A
Leaderboard/Billboard 728x90 US$ 1.200,00 N/A
Half Page 300×600 US$ 860,00 N/A
IMU 300×250 US$ 490,00 N/A
Video Pre-roll Call for prices N/A
Targeted Channel Leaderboard 728×90 US$ 110,00
Half Page 300×600 US$ 160,00
Square sidebar 300×250 US$ 120,00
Video Pre-roll US$ 250,00
Geo Targeted (ROS) Leaderboard 728×90 US$ 115,00
IMU 300×250 US$ 125,00
Newsletter Editorial Targeted - exclusive 600x75 US$ 980,00
Editorial Targeted - NON
exclusive 600x75 US$ 675,00
Microsites Custom – Call for prices
Webinars Custom – Call for prices
Channel Takeover
All online adverts are sold on rotation unless otherwise stated. Online adverts booked by tenancy are sold on a ‘per
calendar month’ basis unless otherwise stated.

19. EDITORIAL CONTENT
Why?
We promote an interface among industry leaders, visionary celebrities like Phil Cajka,
President of Audio Technica US; Josef Valchar, Robe Lighting Cofounder; John Daddario
III; Uli Behringer, Music Group and many others.
With Música & Mercado print edition, you can speak directly to buyers.
EXCLUSIVE CONTENT
Bruno Tanoni
CEO FBT
Stevel Warren
Avolites Managing
Director
Josef Valchar
Co Founder Robe
Phil Cajka
President |
Audio Technica
Uli Behringer
CEO | Music Group
John D’Addario III
CEO | D’Addario
Masahiro Lijima
CEO | Zoom
Dinesh Paliwal
CEO | Harman
Jack O’Donnell
CEO | inMusic
CONSUMERS AND BUSINESS
PROFESSIONALS READ
MÚSICA & MERCADO
BY THE WAY

20. “FROM OUR FIRST CONTACT TO ASK ABOUT PROMOTIONAL
OPPORTUNITIES TO THE DAILY CONTACT WE NOW HAVE, WE
HAVE BEEN VERY PLEASED WITH THE COOPERATION ON
BOTH THE ADVERTISING AND EDITORIAL SIDE AND HAVE A
VERY GOOD START TO A SUCCESSFUL CAMPAIGN.”
Larry Beck, PR & Communications,
Elation Professional
QUOTE

21. CONTACT US TODAY & BUILD A CUSTOMIZED
PACKAGE FOR YOUR NEEDS
Mobile/WhatsApp (+5511) 98375-1000
DANIEL@MUSICAEMERCADO.ORG
SKYPE: DANIEL9385
CONTACT US NOW!
Helping the market to make the right purchase.