Dominic Grounsell, Global Marketing Director at Travelex discusses: Being a CMO in the brave new world of Marketing, at the iMedia Data-Fuelled Marketing Summit, London, Feb 2016.
http://www.imediadatasummit.co.uk/
Results… ayyyyyyyyy!
Trust me… this will work….
Not ask me if it’s delivered results… it’s all about brand love
Lever quote… worst sin ever
Skills are changing
Composition of marketing teams is changing
Different hiring – personalities and capabilities
Rise of the specialist – technical, not general
Don’t understand their jobs on day to day basis… can’t advise technically…
New stuff – now best practices or internal expertise they can rely on]
Trust & different models of leadership and management become much more important
Challenges notions of control given the increased accountability.