Are you Marketing with Meaning?<br />Or are you Lenny?<br />
We’ve been at this game for years...<br />2<br />
We’ll still put an ad anywhere...<br />3<br />
...and our customers can’t escape...<br />4<br />
...or can they?<br />5<br />66<br />150<br />8.8<br />
We don’t even like our marketing<br />6<br />
It’s time for us to evolve...<br />7<br />
8<br />...because tomorrow isn’t guaranteed<br />
The past and the future<br />9<br />
Marketing that people choose to engage with<br />Marketing that itself improves people’s lives<br />
Solution<br />11<br />10<br />150<br />
Connection<br />12<br />13<br />30<br />
Achievement<br />13<br />8<br />30<br />
Pharma’s advertising history...<br />14<br />
...isn’t doing much for public trust<br />15<br />4<br />31<br />10<br />The Harris Poll®, Oct. 08<br />
But some companies are changing that...<br />16<br />
...and Marketing with Meaning today<br />17<br />
Nothing is more meaningful than our products...<br />18<br />...but what if our marketingwas equally meaningful?<br />
The test...<br />Will people choose to engage with my marketing?<br />Does this marketing add value to people’s lives?<br ...
MarketingWithMeaning.com<br />The Finale<br />20<br />Jonathan Richman<br />@jonmrich<br />Text HEALTHCARE to 50500<br />
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Are You Marketing with Meaning - Pecha Kucha

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  • Ephesus, world’s first “Advertisement” from around the year 0. Is said to be an advertisement for a brothel and pointing the way. And I always thought banking was the oldest profession.
  • Ad-Air...company placing these ads outside of airports.
  • 66% of DVR owners skip all or almost all commercials150 million phone numbers were signed up in less than 3 months (76% of Americans)8.8 million daily users of AdBlock plus
  • 10 million site visits from tool in 3q08 alone$150MM in revenue by year 2
  • $30 for 4 pack of glasses$13 for a 7oz pack (minimum 3)
  • 30% of users come back more than once a weekGrew profit 8% in its first full quarter
  • http://www.harrisinteractive.com/harris_poll/index.asp?PID=979INDUSTRIES THAT ARE GENERALLY HONEST AND TRUSTWORTHYBanks-31%Pharma -10%Oil-4%Banks remain high despite the near collapse of the banking system
  • Are You Marketing with Meaning - Pecha Kucha

    1. 1. Are you Marketing with Meaning?<br />Or are you Lenny?<br />
    2. 2. We’ve been at this game for years...<br />2<br />
    3. 3. We’ll still put an ad anywhere...<br />3<br />
    4. 4. ...and our customers can’t escape...<br />4<br />
    5. 5. ...or can they?<br />5<br />66<br />150<br />8.8<br />
    6. 6. We don’t even like our marketing<br />6<br />
    7. 7. It’s time for us to evolve...<br />7<br />
    8. 8. 8<br />...because tomorrow isn’t guaranteed<br />
    9. 9. The past and the future<br />9<br />
    10. 10. Marketing that people choose to engage with<br />Marketing that itself improves people’s lives<br />
    11. 11. Solution<br />11<br />10<br />150<br />
    12. 12. Connection<br />12<br />13<br />30<br />
    13. 13. Achievement<br />13<br />8<br />30<br />
    14. 14. Pharma’s advertising history...<br />14<br />
    15. 15. ...isn’t doing much for public trust<br />15<br />4<br />31<br />10<br />The Harris Poll®, Oct. 08<br />
    16. 16. But some companies are changing that...<br />16<br />
    17. 17. ...and Marketing with Meaning today<br />17<br />
    18. 18. Nothing is more meaningful than our products...<br />18<br />...but what if our marketingwas equally meaningful?<br />
    19. 19. The test...<br />Will people choose to engage with my marketing?<br />Does this marketing add value to people’s lives?<br />Is this work meaningful...to me?<br />19<br />
    20. 20. MarketingWithMeaning.com<br />The Finale<br />20<br />Jonathan Richman<br />@jonmrich<br />Text HEALTHCARE to 50500<br />

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