PR 2.0: Shooting Fish in a Barrel
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It\'s really not that hard to do PR in a whole new way, and the payoffs are incredible. Learn about the opportunities, tactics and outcomes of optimizing not just press releases but having a comprehensive online strategy for PR and media relations.
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PR 2.0: Shooting Fish in a Barrel
- 1. Shooting Fish in a Barrel: SEO for Press Releases Dana Todd Executive Vice President, SiteLab SEMPO Board of Directors Presented for: Online Marketing Summit
- 4. 95 million unique visitors visit online news sites each month Source: comScore Media Metrix, Dec. 2006
- 5. Press Releases are in News Search
- 6. Bloggers Are New “Editorial Targets” There are over 70 million blogs, 140 times more than 4 years ago!
- 7. Blogs Rival Mainstream Influence
- 10. SEO-PR Posted Video to YouTube, added Multimedia to Release
- 11. They Pitched Bloggers & Mainstream Press
- 12. Generated 1,710 Stories + 393 Blog Posts for “Jill Carroll” Sources: Google News and Google Blog Search, Sept. 7, 2006
- 14. Biggest Surprise: One Blog = 3.4x More Traffic than ABCNews.com! Sources: The Huffington Post, Aug. 15, 2006, ABC News, Aug. 14, 2006
- 16. Generated 4,081 new links from 763 additional blogs Source: Technorati, Sept. 8, 2006
- 17. 4 Months Later…
- 23. Social Media Newsroom Template Courtesy Shift Communications
- 26. SiteLab is a full-service Interactive Agency. We develop, manage & promote Web sites to bring integrated marketing success to medium and large companies around the globe. www.sitelab.com San Diego - New York