Insights from behavioral sciences are constantly gaining importance in policy-making. Within the EU and beyond, a growing number of countries apply behavioral insights to an ever-expanding set of policy domains. In this workshop, we will discuss the latest developments in the Health field with the Director, Health and Tax, of the UK’s Behavioural Insights Team (BIT), one of the front-runners in behavioral policy-design and evaluation.

1. There are Free Lunches Lectures
The World’s Leading Behavioral Scientists
Behavioral Science
Workshops
https://www.psychologytoday.com/experts/di
ogo-gon-alves
Michael Hallsworth (BIT): The Behavioural
Policies of Health

2. Behavioral Science Workshops 2
Michael Hallsworth (BIT): The Behavioural Policies of Health
Insights from behavioral sciences are constantly gaining importance in policy-making. Within the EU and beyond, a growing number of countries
apply behavioral insights to an ever-expanding set of policy domains. In this workshop, we will discuss the latest developments in the Health
field with the Director, Health and Tax, of the UK’s Behavioural Insights Team (BIT), one of the front-runners in behavioral policy-design and
evaluation.
Objectives
✓ To ensure that participants understand the theory of behavioural insights and why it matters for health
o Why do ‘automatic’ and habitual drivers of behaviours matter for health?
o How is a behavioural insights approach different from traditional health policies?
o How widely are these approaches used and by whom?
✓ To explore various examples of how BIT has applied these theories in practice
o Reducing missed hospital appointments
o Reducing unnecessary antibiotic prescribing
o Reducing hospital waiting times for patients
o Increasing cancer screening rates
o Preventing medical error
o Fixing problems with calorie intake statistics
✓ To apply methods for developing and testing behavioural insights interventions
o Interactive sessions using BIT’s EAST framework to develop new solutions to problems
o Using BIT’s TEST approach to find low-cost ways of measuring the impact of these solutions
By the end of the workshop, participants will be able to apply simple, robust behavioural science frameworks to come up with new solutions to the
problems they face – whether these are practical and applied ones, or more wide-ranging policy ones.

3. Behavioral Science Workshops 3
Target Audience
HEALTHCARE PROFESSIONALS
Looking for leadership and business-oriented
functions
HOSPITAL ADMINISTRATORS
Looking for inspiration and best-practices
transfer
POLICY MAKERS
Interested in applying behavioral insights to the
health sector

4. Behavioral Science Workshops 4
Schedule of the Behavioral Policies of Health Program (One Day, 09:00 – 18:00)
Price
✓ 750 EUR
✓ Early bird fee: 500 EUR (for applications up to the 15th
of May)
✓ Date: 25 May 2017
✓ 15 participants
✓ Location: Lisboa (Lx Factory)
✓ Contact: Diogo Gonçalves (00351 96 301 76 67 / diogo@freelunches.eu)

5. Behavioral Science Workshops 5
Michael is Director of Health and Tax at the Behavioural Insights Team.
He has worked on health policy issues with the Department of Health,
NHS England, Public Health England, the European Commission, and the
World Economic Forum. He was previously a Senior Policy Advisor at
the Cabinet Office and, while at HMRC, he won a Civil Service Award for
running large-scale randomised controlled trials applying behavioural
economics to increase tax collection. When at the Institute for
Government he co-wrote the MINDSPACE report, which is one of the
main frameworks used by the UK government to apply behavioural
thinking to public policy. He has a PhD in behavioural economics from
Imperial College London, and a First Class MA and MPhil from the
University of Cambridge. He has been published in The
Lancet, the Journal of Public Economics, the Journal of Economic
Psychology, the Journal of Health Systems Research and Theory,
the Oxford Review of Economic Policy and PLOS One.

6. Behavioral Science Workshops 6
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