2015 11-25 growth hacking and lean canvas - new format
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Growth Hacking and Lean Canvas with a couple of examples from Catalysts, how we've been growing our team size and revenues with project and product business, joint ventures, startups, etc.
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2015 11-25 growth hacking and lean canvas - new format
- 1. Dr. Christoph Steindl CEO & Founder of Catalysts Growth Hacking and Lean Canvas
- 2. Growth Hacking Do whatever is necessary to effectuate growth Do it consciously, i.e. “scientific approach” • Predict • Observe / Measure Check out introductory slides if you are completely fresh on the topic, e.g. http://www.slideshare.net/mattangriffel/growth-hacking
- 3. Pirate Metrics Customer Life Cycle (Awareness) Acquisition Activation Retention Referral Revenue Know Like Trust Try Buy Repeat Refer http://de.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-version http://referralenginebook.com/
- 5. Bootstrapped & Self-Funded Growing exponentially since 2005 Doubling every 2 to 2.5 years Around 140 Employees at the moment: • 75 in Linz (Austria) • 40 in Wien (Austria) • 25 in Cluj (Romania)
- 6. Growth in Multiple Dimensions 1. Team Size the global war for talent 2. Products / Startups / Joint Ventures hockey stick growth 3. Project Business just linear growth, not relevant for this talk
- 7. Growth Hacking for Team Size Organizing Europe’s largest coding contests (since 2007, 23 times so far) Many of the best software developers have joined Catalysts Catalysts has become the best known software development company in Austria. Catalysts Coding Contests (web, fb) • More than 900 participants in May 2015 (2 locations: Linz and Cluj) • Nearly 900 participants in Nov 2015 (only 1 location: Vienna) • More than 1,100 participants expected for April 2016 (2 locations again)
- 8. Growth Hacking for Team Size >1,000 Applications per Year through • Catalysts Coding Contests • Catalysts Talent Quest (employee referral programme) Internships (i.e. 0.5 per permanent team member) • 20-30 short internships (2-4 weeks) during February (lecture free) • 40-50 long internships (4-14 weeks) during the summer Ambassador Programme (for former interns / employees)
- 9. The Softer Side • Best employer in Austria (Kununu) • Handbook for New Employees (web) • Personal Coach for each new team member • Catalysts Society • Evening Dinners (with partners) • Gaming Nights (fb) • FUNtastic Team Events (blog) • Hair dresser in the office (blog) • Bike repair service (blog)
- 10. Business Segments Hockey stick growth Linear growth Extreme Challenges HPC Penetration Tests Joint Ventures Startups IncubatorCustom Software Development Small Medium Large
- 11. What’s a Lean Canvas A fine enough structure A fine enough process A common language A body of knowledge A practical approach
- 12. How to? Brainstorm ideas Work one lean canvas per idea Scrutinize each canvas (gives you red areas) Focus your creativity on the red areas Proceed with • Problem Interview • Solution Interview • MVP Interview
- 13. Template on Google Drive The structure from the book With the relevant figures With a lot of explanatory text Make a copy Share it with your team Collaborate to build your canvases http://media.catalysts.cc/media/v0ZwT6
- 15. Reach Out to Me! Dr. Christoph Steindl steindl@catalysts.cc +43 664 5419941 http://www.linkedin.com/in/christophsteindl https://www.xing.com/hp/Christoph_ Steindl/ https://www.facebook.com/csteindl callto://csteindl
- 16. References Lean • “Running Lean” by Ash Maurya, B006UKFFE0 • Template on Google Drive: http://media.catalysts.cc/media/v0ZwT6 • “Business Model Generation” by Alexander Osterwalder, B00BD6RFFS • “The Lean Startup” by Eric Ries, 0670921602 • “Lean Analytics” by Alistair Croll, B00AG66LTM • “How to Measure Anything” by Douglas Hubbard, B00INUYS2U Growth Hacking: • Introductory Slides, e.g. http://www.slideshare.net/mattangriffel/growth-hacking • “Pirate Metrics” by Dave McClure, http://de.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-version • “The Referral Engine” by John Jantsch, B003NX75HM • “Hooked” by Nir Eyal, B00NW01MKM • Growth Hacker TV, https://www.growthhacker.tv Many more on our shelves on GoodReads (https://www.goodreads.com/user/show/41937025-catalysts)
Editor's Notes
- Hello, my name is Christoph Steindl. I want to share some of my experience. 10 years ago I have founded Catalysts. By now, Catalysts is well established in Austria as one of the best software development companies.
- We are around 140 highly skilled software developers: 75 in Linz (Austria) 40 in Vienna (Austria) 25 in Cluj (Romania) We’ve been doubling in size every 2 to 2.5 years so far. We have bootstrapped Catalysts without external funding. We are fully self-funded. Catalysts has been voted best employer in Austria for a couple of years already (based on more than 150 anonymous ratings on kununu). We’ve been organizing the Catalysts Coding Contests for years, the largest coding contests in Europe. We are an accelerator for Startups. At the moment we are invested in 10 companies.
- But maybe I should spend a few more words on what we do. Catalysts develops and operates individual software solutions in three main areas: Large Agile Software Development Machine Learning & Big Data High Performance Computing You can check out the explanation videos.
- Growth hacking since 2005, i.e. 5 years before the term “Growth Hacking” has been coined. We are around 140 highly skilled software developers: 75 in Linz (Austria) 40 in Vienna (Austria) 25 in Cluj (Romania) We’ve been doubling in size every 2 to 2.5 years so far. We have bootstrapped Catalysts without external funding. We are fully self-funded. Catalysts has been voted best employer in Austria for a couple of years already (based on >150 anonymous ratings on kununu). We’ve been organizing the Catalysts Coding Contests for years, the largest coding contests in Europe. We are an incubator or accelerator for Startups. At the moment we are invested in around 10 companies.
- Left side: Gives us regular cashflows Gives us visibility Gives us credibility Gives us breadth and depth Makes us independent
- If my talk was interesting, let me know. If you have something to share with me – I’m happy to learn. Please reach out to me. You can reach me by email, phone or social media.
- I didn’t add detailed citations on each slide. So please check out the following books to find the material from which I’ve taken ideas for my presentation.