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R3140
© Copyright CSIL
CSIL Milano scrl
15 corso Monforte 20122 Milano Italy
tel. +39 02 796630 fax +39 02 780703
csil@csilmilano.com – www.csilmilano.com
THE MATTRESS MARKET IN CHINA
FURNITURE
DISTRIBUTION
Multiclient Research SOFT FURNITURE
October 2015
S64
CONTRACT
OFFICE
KITCHEN
BATHROOM
OUTDOOR
MAJOR APPLIANCES
LIGHTING FIXTURES
SEMIFINISHED AND
COMPONENTS
All CSIL publications are available for online
purchase and immediate download from:
http://www.worldfurnitureonline.com
Reports are also available in printed form.
For further information, please contact:
csil@csilmilano.com
R3140
© Copyright CSIL
CSIL Milano scrl
15 corso Monforte 20122 Milano Italy
tel. +39 02 796630 fax +39 02 780703
csil@csilmilano.com – www.csilmilano.com
FURNITURE
DISTRIBUTION
The Mattress Market in China SOFT FURNITURE
Research prepared by M. Grigolini, G. Taveggia
Coordinated by S. Colautti
CONTRACT
OFFICE
KITCHEN
BATHROOM
OUTDOOR
MAJOR APPLIANCES
LIGHTING FIXTURES
SEMIFINISHED AND
COMPONENTS
All rights reserved. Neither this publication nor any part of it may be reproduced,
stored in a retrieval system, or transmitted in any form or by any means,
electronic, mechanical, photocopying, recording or otherwise. Any such action is
an infringement of the Italian Law (L.18 August 2000 n. 248) and may give rise to
a legal action for damages and may be prosecuted as a criminal offence.
All information in this report is verified to the best of the author's and the
publisher's ability. However, CSIL does not accept responsibility for any errors and/
or omissions resulting from any source and for any loss arising from reliance on it.
www.worldfurnitureonline.com
of public investment projects, infrastructure project
appraisal, support to development programs and policies,
market analysis and SMEs economics founded in Milan (Italy)
in 1980.
CSIL Market Research activity is primarily dedicated
to the Furniture & furnishing Industries.
Since its establishment, CSIL has been studying these
sectors worldwide, providing off-the-shelf studies and
custom-made reports for main international markets.
Giovanna Castellina
International Marketing Director
castellina@csilmilano.com
Mob +39 3347370730
Tel +39 (0)2 796630 Ext. 10
Fax +39 (0)2 780703
Today CSIL experts keep monitored 70 countries
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ABOUT CSIL
CSIL, Centre for Industrial Studies, is an
independent research and consulting company
specialized in applied economic research, evaluation
The mattress market in China
Nov-15
R3140
© Copyright CSIL
This report is exclusively for consultation on the part of the purchaser. It may not be reproduced in
whole or in part by any means whatsoever without the prior written permission of CSIL
I
Contents
EXECUTIVE SUMMARY 1 
Table 1 China. The mattress sector 2006-2015. Values in US$ million and in local currency 3 
1. INTRODUCTION 4 
1.1 Research Tool 4 
1.2 Terminology 4 
Map 1  China. Provinces and regions 6 
Table 1.1  China. Exchange rates between RMB and US$ - Euro, 2005-2014 6 
1.3 Other CSIL reports on the mattress industry and Chinese furniture market 6 
2. THE MATTRESS MARKET 7 
2.1 Consumption 7 
Figure 2.1 China. Mattress consumption, 2006 -2015. US$ Million 7 
Figure 2.2 World mattress consumption: breakdown by major markets, 2005 and 2014. % 8 
Figure 2.3 Mattress consumption growth for the top five markets, 2005-2014. Index (2005=100) 8 
Figure 2.3 China. Mattress per capita consumption growth, 2006-2015. US$ Million, Index (2006=100) 9 
2.2 Demand determinants 9 
Figure 2.4 China. Total, urban and rural population, 2005-2014. Million of units 10 
Map 2.1 China. Population by region, 2014. Million 11 
Figure 2.5 China. Population distribution by macro region, 2014. Percentage value 11 
Table 2.1 China. Investment in real estate development, 2012-2015. US$ billion and % changes 12 
2.3 Mattress consumption forecast 13 
Table 2.2 China. Real growth of consumption of mattresses. Forecast, 2016, 2017 13 
Map 2.2 China. Projected population in mega cities in 2020 14 
3. THE MATTRESS PRODUCTION 15 
Figure 3.1 China. Mattress production, 2006-2015. US$ Million 15 
Figure 3.2 Mattress production growth for the top five producers, 2005-2014. Index (2005=100) 16 
Figure 3.3 China. Mattress production, export and consumption growth, 2006-2015. Index, 2006=100 16 
Table 3.1 China. Mattress production, 2001-2014. Units 17 
3.1 The competitive system 17 
Features of the Chinese mattresses competitive system and its trends 17 
3.1.1 Leading mattress manufacturers 18 
Table 3.2 China. A selection of leading Chinese mattress manufacturers. Million US$ and RMB, percentage value 19 
Table 3.3 China. A selection of leading Chinese mattress companies: production capacity, 2014. Units and percentage value 20 
3.1.2 Mattress production localization 21 
Map 3.1 China. Mattress manufacturers facilities in a sample of companies and production by region, 2014. US$ Million 21 
Figure 3.4 China. Breakdown of mattress production by region, 2014. Percentage values 22 
Figure 3.5 China. Breakdown of mattress production by province, 2014. Percentage values 23 
3.1.2 Employment in the mattress industry 23 
Table 3.4 China. 24 
Employees and production in a sample of mattress manufacturers, 2014. Units and US$ million 24 
3.1.3 Degrees of specialization 25 
Table 3.5 China. A selection of leading Chinese mattress manufacturers: product specialization. Million US$, percentage value 26 
3.1.4 Short profile of leading manufacturers 27 
4. INTERNATIONAL TRADE 33 
4.1 Exports 33 
Figure 4.1 China. Mattress export, 2006-2015. US$ Million 34 
Figure 4.2 China. Mattress export/production ratio, 2006-2015. Percentage values 34 
Figure 4.3 China. Mattress export by geographical area, 2009-2014. Percentage values 35 
The mattress market in China
Nov-15
R3140
© Copyright CSIL
This report is exclusively for consultation on the part of the purchaser. It may not be reproduced in
whole or in part by any means whatsoever without the prior written permission of CSIL
II
Figure 4.4 China. Mattress exports, 6 major exporting countries, 2009-2014. US$ Million 35 
Table 4.1  China. Exports of mattress by country and by geographical area, 2009-2014. US$ Million and Percentage values 36 
4.1.2 Sales by main exporters 36 
Table 4.2 China. Main Chinese mattress exporters, 2014 . Million US$, and percentage value 38 
4.2 Imports 39 
Figure 4.5 China. Mattress imports, 2006-2015. Million US$ 40 
Figure 4.6 China. Mattress import/consumption ratio, 2005-2015. Percentage values 40 
Table 4.3 China. Imports of mattresses by country and by geographical area, 2009-2014. US$ Million and Percentage values 41 
Figure 4.7 China. Mattress imports, 6 major countries of origin, 2009-2014. US$ Million 42 
4.2.1 Sales of foreign companies in China 42 
Table 4.4 China. Selection of foreign mattresses brands in China 43 
5. FOCUS: MATTRESS TYPE 47 
5.1 Production breakdown by material 47 
Figure 5.1  China. Breakdown of mattress production by material, 2014. Percentage values 48 
Table 5.1 China. Breakdown of mattress production volumes by material, 2014. US$ million, units and percentage value 48 
Table 5.2 China. Mattress companies active in each segment, 2015 49 
5.2 An overview on foam and latex segments 50 
5.3 Chinese market features 51 
5.3.1 Leading local companies operating in China 51 
Table 5.3 China. Leading mattress companies’ sales and market shares, 2014. Million US$ and RMB, percentage value 52 
Table 5.4 China. Mattress companies: owned and licensed brands 53 
5.3.2 Price segmentation 54 
Table 5.4 China. Mattress market breakdown by price ranges. US$ billion and % 54 
Table 5.6 Mattress. Brands’ positioning by price range* (alphabetical order) 55 
Table 5.7 China. Selected leading companies operating in the mass market*, 2014 (alphabetical order) 55 
Table 5.8 China. Selected leading companies operating in the premium market, 2014 (alphabetical order) 56 
Table 5.9 China. Selected leading companies operating in the super premium market*, 2014 (alphabetical order) 56 
5.3.3 Consumer preferences 57 
Table 5.10 Most common mattress size in different countries. Centimetres 58 
6. DISTRIBUTION SYSTEM 59 
6.1 Distribution channels 59 
Figure 6.1  China. Furniture sales breakdown by distribution channel in a sample of companies, 2014. Percentage values 60 
6.2 Short profile of the leading furniture chains operating in China 61 
6.3 Contract segment 62 
Table 6.1 China. Local mattress companies active in the contract segment, 2014 63 
Table 6.2  China. Some leading architects and interior design studios operating in China 64 
6.3.1 The hospitality sector 64 
Figure 6.2 China and the United States. Number of hotels rooms and projections, 2000-2030. Millionof units 65 
Table 6.3 China. Future Hotel Room Stock 65 
Table 6.4 China. Hotel market by segment, forecasts 2012-2015-2022. US$ billion and % change 65 
8. TRADE FAIRS 66 
ANNEX 1. ADDITIONAL STATISTICS 67 
A1.1 Demographics features 67 
Figure A.1.1 China. Per capita annual disposable income of urban and rural households, 2000-2014. US$ 67 
Table A.1.1 China. Sample of Tier 1, 2, 3 and 4 cities. 67 
Figure A.1.2 China. Per capita annual consumption expenditure of urban households by region, 2005-2013. US$ 68 
Figure A.1.3  China. Distribution of adults by wealth range, 2014-2019. Percentage shares 68 
Table A.1.2 China. Per capita annual disposable income by region, 2013 69 
Figure A.1.4 China. Most growing big cities. Projected population in 2020. Million of units 70 
A1.2 Construction sectors 70 
The mattress market in China
Nov-15
R3140
© Copyright CSIL
This report is exclusively for consultation on the part of the purchaser. It may not be reproduced in
whole or in part by any means whatsoever without the prior written permission of CSIL
III
Table A.1.3 China. Floor space of buildings of real estate development, 2010-2013. Percentage annual changes 70 
Table A.1.4 China. Total number of residential building completed, 2008-2013 70 
Table A.1.5 China. Number of international tourist visits, 2006-2013 71 
Table A.1.6 China. Top 10 international and Chinese hotel chains/groups 71 
Table A.1.7 China. Top 10 hotel chains by number of rooms. Units 72 
Table A.1.8 China. Some leading furniture manufacturers operating in the hospitality segment. US$ Million and units 72 
A1.3 The mattress segment 73 
Figure A.1.5 Mattresses classification by materials 74 
Table A.1.9 China. Mattress companies production facilities in China and abroad 75 
A1.4 Wealth distribution: focus on the luxury segment 76 
Figure A.1.6 China. Asia Pacific high net worth individuals population, 2008-2013. Units 76 
Figure A.1.7 China. Projected number of super-rich people by region, 2014 and 2017. Units 77 
Table A.1.10 China. Best luxury retail location by city 79 
ANNEX 2. LIST OF MANUFACTURERS AND RETAILERS 80 

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The Mattress market in China - NEW Research Report by CSIL

  • 1. R3140 © Copyright CSIL CSIL Milano scrl 15 corso Monforte 20122 Milano Italy tel. +39 02 796630 fax +39 02 780703 csil@csilmilano.com – www.csilmilano.com THE MATTRESS MARKET IN CHINA FURNITURE DISTRIBUTION Multiclient Research SOFT FURNITURE October 2015 S64 CONTRACT OFFICE KITCHEN BATHROOM OUTDOOR MAJOR APPLIANCES LIGHTING FIXTURES SEMIFINISHED AND COMPONENTS All CSIL publications are available for online purchase and immediate download from: http://www.worldfurnitureonline.com Reports are also available in printed form. For further information, please contact: csil@csilmilano.com
  • 2. R3140 © Copyright CSIL CSIL Milano scrl 15 corso Monforte 20122 Milano Italy tel. +39 02 796630 fax +39 02 780703 csil@csilmilano.com – www.csilmilano.com FURNITURE DISTRIBUTION The Mattress Market in China SOFT FURNITURE Research prepared by M. Grigolini, G. Taveggia Coordinated by S. Colautti CONTRACT OFFICE KITCHEN BATHROOM OUTDOOR MAJOR APPLIANCES LIGHTING FIXTURES SEMIFINISHED AND COMPONENTS All rights reserved. Neither this publication nor any part of it may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise. Any such action is an infringement of the Italian Law (L.18 August 2000 n. 248) and may give rise to a legal action for damages and may be prosecuted as a criminal offence. All information in this report is verified to the best of the author's and the publisher's ability. However, CSIL does not accept responsibility for any errors and/ or omissions resulting from any source and for any loss arising from reliance on it.
  • 3. www.worldfurnitureonline.com of public investment projects, infrastructure project appraisal, support to development programs and policies, market analysis and SMEs economics founded in Milan (Italy) in 1980. CSIL Market Research activity is primarily dedicated to the Furniture & furnishing Industries. Since its establishment, CSIL has been studying these sectors worldwide, providing off-the-shelf studies and custom-made reports for main international markets. Giovanna Castellina International Marketing Director castellina@csilmilano.com Mob +39 3347370730 Tel +39 (0)2 796630 Ext. 10 Fax +39 (0)2 780703 Today CSIL experts keep monitored 70 countries and deliver reports analysing market opportunities, trends, market size, growth rates and forecasts, product and market segmentation, industry structure, market shares of leading companies, demand determinants, import-export flows. Our services support companies in their business strategies and their approach to the global markets. forecast office companies wood industries magazine reports profiles outlook news manufacturers market countries catalogue contract overview sector CSIL outdoor report mattresses fairs potential WORLD turnover custom trendsdistribution data analysis production researchconsumption import export ABOUT CSIL CSIL, Centre for Industrial Studies, is an independent research and consulting company specialized in applied economic research, evaluation
  • 4. The mattress market in China Nov-15 R3140 © Copyright CSIL This report is exclusively for consultation on the part of the purchaser. It may not be reproduced in whole or in part by any means whatsoever without the prior written permission of CSIL I Contents EXECUTIVE SUMMARY 1  Table 1 China. The mattress sector 2006-2015. Values in US$ million and in local currency 3  1. INTRODUCTION 4  1.1 Research Tool 4  1.2 Terminology 4  Map 1  China. Provinces and regions 6  Table 1.1  China. Exchange rates between RMB and US$ - Euro, 2005-2014 6  1.3 Other CSIL reports on the mattress industry and Chinese furniture market 6  2. THE MATTRESS MARKET 7  2.1 Consumption 7  Figure 2.1 China. Mattress consumption, 2006 -2015. US$ Million 7  Figure 2.2 World mattress consumption: breakdown by major markets, 2005 and 2014. % 8  Figure 2.3 Mattress consumption growth for the top five markets, 2005-2014. Index (2005=100) 8  Figure 2.3 China. Mattress per capita consumption growth, 2006-2015. US$ Million, Index (2006=100) 9  2.2 Demand determinants 9  Figure 2.4 China. Total, urban and rural population, 2005-2014. Million of units 10  Map 2.1 China. Population by region, 2014. Million 11  Figure 2.5 China. Population distribution by macro region, 2014. Percentage value 11  Table 2.1 China. Investment in real estate development, 2012-2015. US$ billion and % changes 12  2.3 Mattress consumption forecast 13  Table 2.2 China. Real growth of consumption of mattresses. Forecast, 2016, 2017 13  Map 2.2 China. Projected population in mega cities in 2020 14  3. THE MATTRESS PRODUCTION 15  Figure 3.1 China. Mattress production, 2006-2015. US$ Million 15  Figure 3.2 Mattress production growth for the top five producers, 2005-2014. Index (2005=100) 16  Figure 3.3 China. Mattress production, export and consumption growth, 2006-2015. Index, 2006=100 16  Table 3.1 China. Mattress production, 2001-2014. Units 17  3.1 The competitive system 17  Features of the Chinese mattresses competitive system and its trends 17  3.1.1 Leading mattress manufacturers 18  Table 3.2 China. A selection of leading Chinese mattress manufacturers. Million US$ and RMB, percentage value 19  Table 3.3 China. A selection of leading Chinese mattress companies: production capacity, 2014. Units and percentage value 20  3.1.2 Mattress production localization 21  Map 3.1 China. Mattress manufacturers facilities in a sample of companies and production by region, 2014. US$ Million 21  Figure 3.4 China. Breakdown of mattress production by region, 2014. Percentage values 22  Figure 3.5 China. Breakdown of mattress production by province, 2014. Percentage values 23  3.1.2 Employment in the mattress industry 23  Table 3.4 China. 24  Employees and production in a sample of mattress manufacturers, 2014. Units and US$ million 24  3.1.3 Degrees of specialization 25  Table 3.5 China. A selection of leading Chinese mattress manufacturers: product specialization. Million US$, percentage value 26  3.1.4 Short profile of leading manufacturers 27  4. INTERNATIONAL TRADE 33  4.1 Exports 33  Figure 4.1 China. Mattress export, 2006-2015. US$ Million 34  Figure 4.2 China. Mattress export/production ratio, 2006-2015. Percentage values 34  Figure 4.3 China. Mattress export by geographical area, 2009-2014. Percentage values 35 
  • 5. The mattress market in China Nov-15 R3140 © Copyright CSIL This report is exclusively for consultation on the part of the purchaser. It may not be reproduced in whole or in part by any means whatsoever without the prior written permission of CSIL II Figure 4.4 China. Mattress exports, 6 major exporting countries, 2009-2014. US$ Million 35  Table 4.1  China. Exports of mattress by country and by geographical area, 2009-2014. US$ Million and Percentage values 36  4.1.2 Sales by main exporters 36  Table 4.2 China. Main Chinese mattress exporters, 2014 . Million US$, and percentage value 38  4.2 Imports 39  Figure 4.5 China. Mattress imports, 2006-2015. Million US$ 40  Figure 4.6 China. Mattress import/consumption ratio, 2005-2015. Percentage values 40  Table 4.3 China. Imports of mattresses by country and by geographical area, 2009-2014. US$ Million and Percentage values 41  Figure 4.7 China. Mattress imports, 6 major countries of origin, 2009-2014. US$ Million 42  4.2.1 Sales of foreign companies in China 42  Table 4.4 China. Selection of foreign mattresses brands in China 43  5. FOCUS: MATTRESS TYPE 47  5.1 Production breakdown by material 47  Figure 5.1  China. Breakdown of mattress production by material, 2014. Percentage values 48  Table 5.1 China. Breakdown of mattress production volumes by material, 2014. US$ million, units and percentage value 48  Table 5.2 China. Mattress companies active in each segment, 2015 49  5.2 An overview on foam and latex segments 50  5.3 Chinese market features 51  5.3.1 Leading local companies operating in China 51  Table 5.3 China. Leading mattress companies’ sales and market shares, 2014. Million US$ and RMB, percentage value 52  Table 5.4 China. Mattress companies: owned and licensed brands 53  5.3.2 Price segmentation 54  Table 5.4 China. Mattress market breakdown by price ranges. US$ billion and % 54  Table 5.6 Mattress. Brands’ positioning by price range* (alphabetical order) 55  Table 5.7 China. Selected leading companies operating in the mass market*, 2014 (alphabetical order) 55  Table 5.8 China. Selected leading companies operating in the premium market, 2014 (alphabetical order) 56  Table 5.9 China. Selected leading companies operating in the super premium market*, 2014 (alphabetical order) 56  5.3.3 Consumer preferences 57  Table 5.10 Most common mattress size in different countries. Centimetres 58  6. DISTRIBUTION SYSTEM 59  6.1 Distribution channels 59  Figure 6.1  China. Furniture sales breakdown by distribution channel in a sample of companies, 2014. Percentage values 60  6.2 Short profile of the leading furniture chains operating in China 61  6.3 Contract segment 62  Table 6.1 China. Local mattress companies active in the contract segment, 2014 63  Table 6.2  China. Some leading architects and interior design studios operating in China 64  6.3.1 The hospitality sector 64  Figure 6.2 China and the United States. Number of hotels rooms and projections, 2000-2030. Millionof units 65  Table 6.3 China. Future Hotel Room Stock 65  Table 6.4 China. Hotel market by segment, forecasts 2012-2015-2022. US$ billion and % change 65  8. TRADE FAIRS 66  ANNEX 1. ADDITIONAL STATISTICS 67  A1.1 Demographics features 67  Figure A.1.1 China. Per capita annual disposable income of urban and rural households, 2000-2014. US$ 67  Table A.1.1 China. Sample of Tier 1, 2, 3 and 4 cities. 67  Figure A.1.2 China. Per capita annual consumption expenditure of urban households by region, 2005-2013. US$ 68  Figure A.1.3  China. Distribution of adults by wealth range, 2014-2019. Percentage shares 68  Table A.1.2 China. Per capita annual disposable income by region, 2013 69  Figure A.1.4 China. Most growing big cities. Projected population in 2020. Million of units 70  A1.2 Construction sectors 70 
  • 6. The mattress market in China Nov-15 R3140 © Copyright CSIL This report is exclusively for consultation on the part of the purchaser. It may not be reproduced in whole or in part by any means whatsoever without the prior written permission of CSIL III Table A.1.3 China. Floor space of buildings of real estate development, 2010-2013. Percentage annual changes 70  Table A.1.4 China. Total number of residential building completed, 2008-2013 70  Table A.1.5 China. Number of international tourist visits, 2006-2013 71  Table A.1.6 China. Top 10 international and Chinese hotel chains/groups 71  Table A.1.7 China. Top 10 hotel chains by number of rooms. Units 72  Table A.1.8 China. Some leading furniture manufacturers operating in the hospitality segment. US$ Million and units 72  A1.3 The mattress segment 73  Figure A.1.5 Mattresses classification by materials 74  Table A.1.9 China. Mattress companies production facilities in China and abroad 75  A1.4 Wealth distribution: focus on the luxury segment 76  Figure A.1.6 China. Asia Pacific high net worth individuals population, 2008-2013. Units 76  Figure A.1.7 China. Projected number of super-rich people by region, 2014 and 2017. Units 77  Table A.1.10 China. Best luxury retail location by city 79  ANNEX 2. LIST OF MANUFACTURERS AND RETAILERS 80