1. Auto-Shipped Assets - The Best Way to Build Wealth in Network Marketing
The Problem Of Wealth Depleting Products
Instead of building wealth, many network marketers are depleting real wealth without every
realizing it. The problem is this: a network marketing mindset, driven by the single imperative
of making ever more money for those who already have lots of it, is rapidly depleting the real
capital - the human, social, natural, and even physical capital - on which ALL of our industries
well-being depends.
Some might say, "What in the world are you talking about?" I'm talking about the big picture...
the complete package, the difference between simply "making money," and "building wealth"
for the masses.
What does the term consumables mean? It means goods used by individual network marketers
that must be replaced regularly because they are used up. The model is simple and has worked
for decades: creating products that aren't meant to last is a very viable business strategy as this
means that consumers will need to buy "more." Network marketing companies know that
network marketers will always need to purchase more to create personal volume and remain
qualified for commissions so they focus on products that are literally "consumed."
This lifecycle has a tremendous cost. Not only is your wallet continuously emptied as your
limited supply of dollars chases an endless supply of new and updated consumable products,
but most people begin to drop-out as their liabilities begin to exceed their assets (i.e., spending
more on the consumable product auto-shipment than they are achieving through the
compensation plan).
The Solution Shift
When it comes to network marketing I say..., "consume products for your health, but collect
products for your wealth."
Shifting your business management habits from spending (and consuming) to collecting is a
long-term billionaire strategy. Wealth building is collecting assets. Ask yourself, "Why am I in
the business of network marketing?" You might say, "To make money." If that is the case, why
are you continuously trapped spending on auto-shipped liabilities rather than collecting auto-
shipped assets?
The Benefit Of A Wealth Building Concept
Easily stated, less turnover in your organization resulting in long-term residual passive income.
When wealth building products are introduced there is less likelihood of cancellation. The
2. products simply have value over time. "Auto-Shipped Assets: The Best Way To Build Wealth In
Network Marketing" may seem like a misleading title, but it isn't. Basically, building wealth over
time depends on the successful execution of three steps:
1) having the right company,
2) having the right wealth building product, and
3) having the right plan. Getting on the path that leads to wealth begins with a thoughtfully
constructed plan and diligent execution of that plan. A network marketer who stays on that
course should in time find that he or she is successfully building wealth by helping others attain
it.