City University HCID Open Day 2015
•Download as PPTX, PDF•
0 likes•498 views
The document discusses the practitioner's experience with Lean UX and how it compares to a more traditional methodology. It describes following the traditional process of scoping, sketching and specifying work over 3 months before handing it off to design and development. This resulted in poor outcomes. Lean UX is presented as an evolution that follows a simpler iterative process of identifying problems, choosing solutions, implementing them, validating work and iterating quickly. The practitioner provides an example of how they helped Sega improve a product in just 3 weeks using Lean UX practices.
Recommended
Recommended
More Related Content
Recently uploaded
Recently uploaded (20)
Featured
Featured (20)
City University HCID Open Day 2015
- 4. www.yourmumux.co.uk I’ve worked for all kinds of companies
- 5. www.yourmumux.co.uk I used to follow a “Traditional methodology”
- 6. www.yourmumux.co.uk I used to follow a “Traditional methodology”
- 7. www.yourmumux.co.uk Month one – scope it out
- 8. www.yourmumux.co.uk Month two – sketch it out
- 9. www.yourmumux.co.uk Month three – spec it out
- 10. www.yourmumux.co.uk Hand it over to design and build
- 12. www.yourmumux.co.uk But it wasn’t great either
- 13. www.yourmumux.co.uk Worst of all, it ended with poor results
- 14. www.yourmumux.co.uk And so to lean UX
- 16. www.yourmumux.co.uk Evolution, not a revolution
- 17. www.yourmumux.co.uk A simpler process Identify A problem Choose your weapon Get busy doing Validate your work Iterate
- 21. www.yourmumux.co.uk A simpler process Identify A problem Choose your weapon Get busy doing Validate your work Iterate
- 22. www.yourmumux.co.uk React quickly, improve conversion and avoid wastage
- 23. www.yourmumux.co.uk My UX golden rules
Editor's Notes
- There are lots of “Methodologies”
- Before this we had nothing We could show clients how long it takes and how much costs We could show responsibilities and accountabilities
- It was built on assumptions It pigeon holed people and created departmental silos It lead to box ticking It’s expensive and takes time.
- £150m including infrastructure Reports of problems with site navigation – whatusersdo Six million customers were forced to reregister 8% decline in online sales in first quarter after relaunch Problems with online sales contributed to a 1.5% fall in overall sales The research they did at the start was no longer relevant at the end They changed everything from the platform up If they tested it with users, they didn’t heed the warnings